Heart of Devon research & National trends

Typical visitor to Exeter & the Heart of Devon – aged 45+ years – majority of visitors are ABC1’s – majority visit the area as a couple – as a family, average group size is 3.52 – 17% have a disability – 72% live outside the South West – 88% travel to the area by car – over ¾’s stayed overnight

Cont... – over 60% had visited the area in the previous two years – most popular month to visit is August - 19% – 78% were on a leisure trip – majority stay in a hotel or B&B – 53% use the internet to source & book accommodation

Reasons for visiting Scenery / landscape Beaches Range of attractions Plenty to see and do Ambience Weather Peace & quiet History & Heritage

Places of interest visited Cities / towns / villages Beaches Harbours / marinas Countryside Family attractions Gardens SW Coast Path Historic houses

Activities whilst visting Eating & drinking Shopping Short / long walk Swimming Events & festivals Sailing Cycling Cinema

The Gove Effect

Overnight trips to E&HOD

Day Visitor trips to E&HOD

Visitor spend in E&HOD

Visitor spend 2013

Jobs supported by visitor spend