Our journey in the Middle East
Founded in A wide product range of innovative agricultural machinery and installations. Since mid sixties also vacuüm installations. Since early 80’s: superstructures on trucks (vacuum and high pressure) for various applications (manure, septic cleaning, sewer system cleaning, industrial cleaning).
Privately held company – bought out from VC in 2006 ◦ Revenue: 2005: 4.5 Mio Euro2015: 10 Mio Euro ◦ Team: 2005: 35 FTE2015: 50 FTE Key production numbers: ◦ Industry: ±45 superstructures /year (80% of revenue) ◦ Super Suckers for industrial cleaning ( BE / NL / ME ) ◦ Vacuum / high pressure trucks for sewer cleaning ( BE / NL ) ◦ Vacuum trucks for septical cleaning ( BE / NL ) ◦ Agriculture and various tank projects: ±70 tanks /year (BE /NL) Key market distribution: ◦ Benelux : 70% of revenue, market share of ±30% ◦ Export (Middle East): 30% of revenue ◦ Perceived as a “high quality”, “best-in-class” supplier
Full-option installation for industrial cleaning, with heavy duty vacuum pump, completely in stainless steel, ADR certified (transport of dangerous goods), with hydrojetting installation. Including the truck chassis supplied by IPSAM.
First project: based on quality of second hand equipment
Local presence: Warehouse for urgent spare parts Service (mechanical engineer of maintenance and repair) Partnership with local company for: Sales support and lead detection Increase local presence (sales, service, spares) Set up rental/leasing business Extend the (export) product portfolio
Direct sales, no agent Support from FIT, Voka, trade missions, references, other customers,... (in the early stage) Quality Patience Service and support, presence Give the “best” (people, support, products,...) Know-how (transfer / bring in from local projects) Respect Be humble