CSR. Definition of Corporate Social Responsibility “CSR is about how companies manage the business processes to produce an overall positive impact on.

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Presentation transcript:

CSR

Definition of Corporate Social Responsibility “CSR is about how companies manage the business processes to produce an overall positive impact on society.”  “Achieving commercial success in ways that honour ethical values and respect people, communities, and the natural environment”

Definitions: Practice WBCSD (World Business Council for Sustainable Development) “The continuing commitment by business to behave ethically and contribute to sustainable economic development while improving the quality of life of the workforce and their families as well as of the local community and society.”

Definitions: Concept Philip Kotler & Nancy Lee (2005) “a commitment to improve community well-being through discretionary business practices and contributions of corporate resources”.

Corporate Social Responsibility (CSR) Evolving Viewpoints  CSR considers the impact of the company’s actions on society (Bauer)  CSR requires decision makers to take actions that protect and improve the welfare of society as a whole along with their own interests (Davis and Blomstrom

Drivers of CSR  The shrinking role of government: shrinking of government resources and distrust in regulations has led to voluntary and non-regulatory initiatives.  Demands for greater disclosure  Growing investor pressure  Competitive markets

Benefits of CSR…  Strengthened brand positioning.  Enhanced corporate image.  Increased ability to attract, motivate, and retain employees.  Increased sales and market share.  Increased appeal to investors and financial analysts.

CSR EXAMPLES  IBM UK - Reinventing Education Partnership programme Interactions and sharing of knowledge through a web-based technology - the “Learning Village” software. Culture of openness and sharing of good practice  AVON - a partnership with Breakthrough Breast Cancer, and its Breast Cancer Crusade has raised over 10 million pounds since its launch 12 years ago  TOI’s Lead India campaign, campaign for contribution towards educating the poor

Private Sector Perspective “Corporate Social Responsibility is not a cosmetic; it must be rooted in our values. It must make a difference to the way we do our business.”