Overview Know Who You Are Marketing to the FIRST Audience Marketing Outside of FIRST Engaging in the Conversation Benefits of Good Imagery.

Slides:



Advertisements
Similar presentations
FRC ROUNDTABLE 2013 The chairman’s Award
Advertisements

FRC Judging & Awards 101 Jenny Beatty-Nov. 3, 2012 Baltimore Area Alliance Workshop Day.
Tap the Power of PR Don Wright, National President-Elect Julie Pardee, NEC Communications Manager Laura Adkins, NEC Communications Specialist.
FIRST Strategies: The Competition & Awards Long Island FIRST Robotics Conference.
Awards Rachel S., Nihar S, October 13 th,  Chairman’s Award  Engineering Inspiration  Entrepreneurship Award (Business Plan)  Dean’s List Award.
Volunteer Leaders’ Webcast Series Express Yourself: Creating and Managing Your Brand Melissa Foldvary Manager, Marketing Communications SHRM September.
Marketing Management 27th of June 2011.
Building the Sigma Image: Marketing Strategies Sigma Gamma Rho Sorority, Inc. Epsilon Pi Chapter Jan. 17, 2009 Presented by: Soror Crystal L. Bessix edOpp.
POWERED BY INTERNATIONAL STUDENT PROGRAM STUDENTS IN FREE ENTERPRISE.
MEMBERSHIP BUILDING Lorraine Wheatley, CC ALB
Social Media For FRC Utilizing Social Media Marketing Strategies to Spread FIRST.
Newsletters The Art of the Ask These training materials have been prepared by Aspiration.
Mercedes Social Media Marketing Proposal Contact Info /
Know Who You Are Start with a Mission Statement Get together  Discuss what you want to do  Include values, inspiration, be real and specific.  Be Short,
Advertising FIRST : Politicians and Media Patricia DePra, FIRST Regional Director – Western PA November 20, 2010.
OSLS First Lego League Information. Overview of FLL Program FIRST = For Inspiration and Recognition of Science and Technology Inspire young people’s interest.
Know Who You Are Start with a Mission Statement Get together  Discuss what you want to do  Include values, inspiration, be real and specific.  Be Short,
Creating media buzz for your team. Keys to successfully marketing your team 3D’s DesireDriveDetermination.
CAMS ROBOTICS NERD HERD : TEAM 687 PARENT’S NIGHT, SEPTEMBER 3, 2010.
Achieving the Chairman’s Award while Finding Sponsorship Opportunities Tips & Tricks Chairman’s & Fundraising Steve Hyer Team RUSH – Clarkston, MI.
Team and Program Sustainability. Why Recruitment? Minimum of people per team More Human Resources = More significance presence on campus = More possibilities.
Marketing Your Product
7 th Generation National Tribal Mentoring Program TMC Sustainability Meeting Communications and Marketing Through a Sustainability Lens Presenters: Jamie.
Confidential, all rights reserved Marketing Demand-Generation Seminar, 11/22/02 Module 1: Brand Positioning Alan Gonsenhauser,
Outreach Aditya I. October 13 th,  FIRST Mission  What is Outreach? Why is it Important?  1923’s Community Outreach  1923’s Global Outreach.
MidKnight U: Who We Are Nabeel Peshimam & Nikhil Ramesh October 6 th, 2014.
Walk National Conference Marketing on a Shoestring Budget From the 2008 Walk Conference.
PR and Marketing The University of Edinburgh 31 October 2012.
Developing a Social Media Process for your Business Alyn Stafford 1 Monitor and Listen Explore and listen to what others.
The Big Picture It Takes A lot of Staff & Volunteers to Make This Work.
Edina Robotics FIRST® Team 1816 The Green Machine Preparing for a FIRST Competition.
/phone Team Support FIRST HQ Social Media Chief Delphi Team Forums Local Teams Team Members FRC Team Regional Director FRC Team Communication Channels.
Ron Clark, DTM Toastmasters Leadership Institute Training To District 25 Toastmasters Club Officers.
3M Corporate Marketing & Communications3M Corporate Marketing & Public Affairs Integra Workshop Kirstie Heneghan November 2012 The Potential of Social.
Education and Outreach Overview Susan Van Gundy Core Integration NSDL Central Office, UCAR.
For Inspiration and Recognition of Science and Technology Interacting with FRC Judges or “ Who are those people in the Blue Shirts?” Marsha Williams Judge.
SOCIAL MEDIA Beware the text-heavy presentation ahead Kelley Freeman Communications Associate Secular Student Alliance.
FRC AWARDS W hy ? h O w ? W ho ?. About Me Name: Dorin Shani Student of mechanical engineering Experience in FIRST: 10 years + volunteering 2007 – 2008.
Recruitment 101 Recruitment 101 The Volunteer Centers of Santa Cruz County.
Team Neutrino FIRST Robotics Team #3928. Who we are FIRST FRC 4-H team #3928 Team Neutrino Founded 2012 Story County high school students, ISU mentors,
Make-A-Wish ® Australia grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy.
Young people to be science and technology leaders. FIRST Texas FRC Workshops For Inspiration and Recognition of Science & Technology Imagine thousands.
The Business of FIRST Presented by: Michael Graham Paul Gianferrara.
Public Image 101… or Marketing 101? Post-PETS April 8, 2016.
Entrepreneurship + Building a Sustainable Team Structure August 29 th, 2015 Dean Sirovica, WRRF BOD Member (past coach and mentor – Team 1458)
Established Introductions Logan Woods- Chief Executive Officer, Drive Team Scott Varvel- Chief Operating Officer, Drive Team Alex Cambiano- Chief.
Getting into a Summer Program: The Application Process Keisha John, PhD.
1 What have We Done for You Lately? Building Rewarding Relationships with Team Members & Clients Presented by: Elizabeth McDaniel, Terri Simms & Francescka.
Table of Contents Know Who You Are – Brand Your Identity – Why is Your Image Important? Marketing to the FIRST Audience Marketing Outside of FIRST – Outreach.
Our History We connect brands with young people Award winning education company 21-years experience 98% UK coverage Team of 200+ tutors City & Guilds.
Brainstorm all areas where education could be helpful for your users (i.e. product promotion) and include links. Create link to program that is highly.
iSpace Kickoff Outreach Workshop
Table of Contents Know Who You Are Marketing to the FIRST Audience
Table of Contents Know Your Team Marketing to the FIRST Audience
Employability Skills Foundation Standard 4: Employability Skills
Team Organization.
Dell / FIRST® in Texas “Leaving Your Legacy” Business Plan Challenge
Introduce: Who you are Grade Position on the team
Community Impact While it is important to share the values and inspiration of FIRST through building a robot, we volunteer our time in many community events.
What is Entrepreneurship?
Fundraising 101 Presented by Rose Young & Allison Lanham
Ellev advertising agency
Sponsors How to Get & Keep Them
Marketing Your Product
12 Week Promotions Timeline
Marketing Your Product
Marketing Your Product
Table of Contents Updating or Re-Branding Know Who You Are
Starting a BIG Reference Program at a High Growth Company
Promotions Timeline Week ___ ✓ Team Member Category Task Direct Mail
Presentation transcript:

Overview Know Who You Are Marketing to the FIRST Audience Marketing Outside of FIRST Engaging in the Conversation Benefits of Good Imagery

Know Who You Are Start with a Mission Statement  Discuss what you want to do  Include values, inspiration, strengths  Be real and specific.  Be short, sweet and to the point…. Our Mission Statement Our mission is to inspire youth using 4-H principles along with the tenets of gracious professionalism to explore science and technology through a mentor based program, which develops leadership and life skills and encourages innovative, creative solutions to engineering and technical challenges.

Business Plan Team Direction – Organization Structure – Future Plans – Goals – Sustainability – SWOT/Risk Analysis – Budget Useful for – Entrepreneurship Award – Sponsors – Grants

Rookie Teams Choose a Team name – School – Area – Random Name Generator Colors Logo Shirts

Branding your Identity Resources available to your team – Software – Talents Maintain control of your image – Digital, Print and Merchandise – Taglines Logo Guidelines – Pantone Colors and versions in RGB and vector – Fonts 1902 Imagery & Branding Recommendations – FIRST Branding Guidelines (

Why is Your Image Important? Know who you are, so others will know who you are. This becomes evident when you are: Marketing Within the FIRST Community Marketing Outside the FIRST Community

What is Marketing? Marketing is anything you create or share that tells your story. Ann Handley

Marketing to the FIRST Audience Marketing to Judges Marketing to Teams The FIRST Community at large

Communicating with Judges Know your message – Judge’s Packet – Supporting documentation Robot cards or design manual Outreach documents – Students talking to the judges Gracious Professionalism on and off the field – judges are everywhere

Judges Packet Business Plan Marketing Packet Community Outreach Information – Press Releases and Articles – Flyers & Marketing Materials – Thank you letters Digital Media Award Submission Team Handbook Brochure Chairman’s Submission

Judge Whispering Prepare your students to talk about all aspects of your team: Pit Test Practice Sessions Games, like jeopardy Presenting Chairman’s to your Team Make sure they know what awards your team is pursuing

Marketing to Other Teams Robot Cards Giveaways (clappers, pens, bandanas, aliens) Peer Awards Use your strengths to help other teams Developing relationships with other teams Workshops and Seminars (like this) Off-Seasons Mentoring year around (FRC, FTC or FLL) Trading Shirts Pins/Buttons Team Cheers

Pit Identity

BRANDING YOUR BOT!

Shirts/Uniform

Pins and Buttons

Mascots

We’ve Got Spirit, Yes We Do!

Giveaways

The FIRST Community Chief Delphi Reddit Off-Seasons FIRST Outreach – professional conferences and events Behind the Lines and GameSense

Marketing is the ongoing process of engagement whereby strangers are nurtured into advocates. Trey Pennington

Marketing Outside FIRST

Sponsors Potential Students and Mentors Community Outreach – Girl Scouts/Boy Scouts – Libraries – Science Centers – Schools – Farmer’s Markets – Professional Conferences Local Media

Outreach and Sponsors Know FIRST – What FIRST stands for – What FIRST is about Know your team – Story – Budget, mission and goals – Organizational structure – Are you a 501c3

Outreach and Sponsors Show the benefits of your team to your audience Practice elevator speeches with one another Knowledge will show through with confidence

Fundraising Best Practices Fundraising Toolkit – first-fundraising-toolkit Understand the restrictions you work within. Research Document your submission materials for future grants

Fundraising Examples Corporate Sponsors Local Small Business Parent Contacts Restaurants/Spirit Nights Crowd Funding Summer Camps/Science Nights FLL/FTC Tournaments & sell concessions Catalog and traditional fundraising sales Activity Book Car washes, storefront solicitations, FIRST lightbulb sales, etc…

Marketing to Potential Sponsors Unique Image Marketing Packet – Business Plan – Budget Presentations and demos Sponsor Levels Show how sponsoring you, benefits them

1K-5K - Big Bacon Company name of Logo (Small) on T-shirt and Robot Company name on marketing materials Link on team website 500-1K – Squealer Company name on T-shirt Company name on marketing materials Link on team website – Piglet Listed on website Our un-dying love and gratitude 10K and above - Boss Hog Company name or Logo (Large) on T-shirt and Robot Company name on promotional materials Link on team website Logo displayed in pit 5K-10K - Power Pig Company name or Logo (Medium) on T-shirt and Robot Company name on promotional materials Link on team website Logo displayed in Pit Sponsor Levels

Sponsor Retention Sponsor Dinner Newsletters/ s Invitations to events Support their outreach

Marketing is the messages and/or actions that cause messages and/or actions. Jay Baer

Engage in the Conversation

Social Media Strategy Target Your Audiences Select your channels List your Goals and Objectives for each Identify key persons responsible for managing sites and creating content Review the FIRST Digital Media Submission rubric

Engage your audience Content: create, engage and be relevant – Produce the content for your audience – Communicate with your audience, not to your audience Use good video and pictures Spelling and grammar MATTER Keep a casual tone when writing for social media Post about build season, outreach, sponsors, FIRST and STEM news Schedule release of posts to maximize message impact Consistent Image and Branding of your team

In addition… Educate your team – Share - Retweet – Message Private and Public Facebook Channels Employ numerous admins to share the responsibility Watch for up and coming channels Experiment to see what works best for you

Use Video! Build/Competition Season Vlogs YouTube and Facebook Schedule video releases for consistent message impact Videos are shared 12x more on Facebook Get video releases signed, if needed

Print Media Brochures Flyers Business Cards Marketing Packets Sponsor Thank You’s PowerPoint Presentations Press Releases

Benefits of Good Imagery More Memorable Leave a Good Impression Press Fundraising Member Recruitment

Gracious Professionalism