HASP ® SRM Enabling Business Growth through Software Rights Management All Rights Reserved © 2007 Aladdin Knowledge Systems. Yariv Drory International Technical Support Manager June 2007

HASP Software Rights Management Hardware-based and software-based protection & licensing system The industry’s first all-in-one solution Advantages of both worlds gives numerous options for: –Strong protection against software piracy –Unmatched protection for your intellectual property –Flexible and secure licensing & distribution

Hardware-Based vs. Software-Based Solutions FeatureHardware-based SolutionSoftware-based Solution Software and IP Protection Secure Licensing Trialware Portability Licensing for Multiple Features/Modules Enables ESD Doesn’t Require Online Connectivity Super-Distribution Not Affected by PC Changes Vendor Has Full Control Affordability of Solution Now Combine the Advantages of Both into a Single Solution!

How HASP SRM Works: Vendor Site Developer Protects Software Protected Software PM Defines License Licensed Software PM Defines HASP Key Type Software Protected with HASP HL or HASP SL Ship Software to End-User Product Key Boxed Delivery Electronic Delivery Software Vendor

How HASP SRM Works: End User Site 3467 A3C F49B Protected Software HASP SRM Business Studio Server

Protection with HASP SRM HASP SRM Envelope in Action (end user site) Envelope-protected Software Trialware Provisional Mode Decrypted Data AES HASP HL HASP SL Encrypted Data Software locked to any key with any license Module Rental Subscription Floating

hasp_login() hasp_decrypt() Protection with HASP SRM HASP SRM API Single runtime API Toolbox – tutorial & code generator Encrypt / Decrypt data Universal API for all HASP locks Cross-platform (2 nd release) Access to memory & secure storage Backward compatible to HASP HL Automatic & customizable licensing

HASP SRM Product Activation Machine fingerprint is a hash generated from the PC's hardware configuration, determined by: –CPU, BIOS and motherboard, hard disk, optical drives (CD or DVD-ROM), MAC address, PCI information (e.g. storage controller, display adapter). Server validates that Product Key has been used on number of PCs as specified by ISV End User Enters Product Key 3467 A3C F49B Product Key and Machine Fingerprint Sent to Server HASP SRM Business Studio Server HASP SL & License Sent Back Validation

HASP SRM Product Activation Product Activation can be done over Internet or via file ( ) SSL-based secure communication Degree of tolerance enables changing hardware components Prevents hard disk cloning (2 nd release) End User Enters Product Key 3467 A3C F49B Product Key and Machine Fingerprint Sent to Server HASP SRM Business Studio Server HASP SL & License Sent Back Validation

Licensing with HASP SRM All licenses can be locked to HASP HL or HASP SL Out-of-the-box or customized Supported licenses: Try-Before-You-Buy Rental/Subscription Module/Feature-Based Floating Floating & Time-Based Volume

Orders & Fulfillment with HASP SRM -User name -HASP HL ID -Product key -Licenses -Memory data HASP SRM Business Studio TM Client Server Generates licenses, product keys, upgrades Role-based tool SQL Server 2005 Express Edition Tracks user & registration info Infrastructure for backend integration (2nd release)

Questions?

Summary: Choices & Flexibility with SRM Protect Once: Get paid for every software copy: Envelope or API Deliver Many: Create attractive packages and pricing models with secure flexible licensing & secure remote update: automatic or customized Cross-Locking TM : New business opportunities: HASP HL or HASP SL Distribution: Reach the market quickly with Web download or sell traditionally (shrink-wrapped) Activation: Security in the field: Server-based or HASP HL-based

Mix and Match to create the optimum DRM solution that meets your business needs Protection LicensingDistribution