ICTU Womens Conference Andy Snoddy 3F March 2012

Organising Belfast’s Mill workers

Unite organising cabin crew

The Organising Cycle Organise to Win4 OrganisingCycle ISSUE 70% Listening 30% Talking  Widely felt  Deeply Felt  Winnable ORGANISATION Building Leaders/Shop Stewards committee  Communication  Mobilise around issue  Test Leaders  Map Workers EDUCATION  Flexible  How Trade Unions Solve Issues ACTION  Collective Action

Organise to Win5 What Drives a Campaign Deeply and widely felt issues Expectations for change (the staff/workers must believe or have hope that their efforts will make a difference) Leaders committed early and committed to seeing the campaign through Anger/Hope/Action

6 Leverage Campaign Mapping Employer Politicians Suppliers Vendors Competitors Customers Owners Shareholders Directors Civil Society Media Workers Unions & GUFs Financial Institutions Parent Company Subsidiaries Middle Management Govt & Regulators

TSSA protest outside bosses church 7

Organise to Win8 Stuart Rose followed by Giant Chicken everywhere he went

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