Making Good Things Happen Indiana University POOPs Session Thursday, September 20, 2001

What is the definition of CBD? Customer Business Development A multifunctional strategy that builds business partnerships with our accounts. Our Customer Teams provide accounts with expertise to improve their sales, market share, and profitability…blah, blah, blah.

In other words, CBD is… Persuasive Selling – Headquarter, Store Level, Account Penetration Multifunctional – Logistics, Marketing, Finance, Human Resources Analytical – Efficient Assortment, Category Management Marketing – Promotions, Merchandise Planning

ME and P&G  Intern, Grocery - North Central Geographic Customer Team – Indianapolis, IN (after Sophomore Year)  Sold corporate (across multiple sectors)  Intern, Cosmetics - Marsh Supermarket Team – Indianapolis, IN (after Junior Year)  Managed third-party group (RSO); Operations work

My first year with Procter & Gamble…

A Different Side of P&G Account Manager, Wal-Mart Global Customer Team, Fayetteville, AR – “Category/Business Analyst” by nature A lot of data = story- explain the story- plan to maintain/alter these results (entails significant input on sales fundamentals, marketing, etc.) Work closely with a Category Management Analyst (CMA) and an Account Executive (AE)

What do functions like CBD look for in a candidate? Need to be internally motivated and externally focused LEADERS and those who take initiative Must be innovative and be willing to take risks Like working and collaborating with others— multifunctional team work All majors, sexes, races, and cultural backgrounds

10 Things to Know Before May 4, The weekend does not begin on Thursday. 9. There is never a true “business need” which requires you and your 9 best friends to go to Cancun for a week in March. 8. The SRSC does not exist outside of Bloomington. 7. Good beer costs more than 15 cents. 6. Parking tickets are cheap outside of Bloomington. 5. Instead of paying tuition to work, you get paid to work. 4. Work ends when you get home. 3. No such thing as I-CORE, final portfolios, practicums, or student-teaching. 2. You don’t get to take April off for a bike race.

The #1 Thing to know before GRADUATION… 8:00’s??? You WISH you could sleep until 7:30!

P&G CBD Schedule CBD Open House October 11th Place: TBD Attire: Bus Casual Interns and Full-time Hires Interviews November 12 th & 13 th Interns and Full-Time Preferences only Must apply On-Line at ww.pg.com/careers/applynow

Alta E. Thornton, Account Manager x5443