1 Business Listings - A click away from converting lookers to paying guests

2 World’s Largest Travel Community 2 32 million unique monthly visitors worldwide and 15 million members – More than half of visitors come from outside the USA 30 million unbiased reviews and opinions of hotels, restaurants, and attractions worldwide -- thousands of new reviews daily 1 million+ hotels, restaurants and attractions reviewed in over 90,000 destinations Over 2 million traveller photos TripAdvisor is consistently ranked in the top of all Travel websites and Travel Information websites Recently listed on BBC top 100 sites in the world in terms of traffic (Nielsen rating for January 2010)BBC top 100 sites

3 3 Introducing Business Listings TripAdvisor Business Listings offers a Unique Advertising Opportunity Market to: In-Market Customers: Users who are interested in the specific destination, and have navigated to your property page. - Incremental Customers: Unlike Brand Term searchers, these users are adding value as guests and not cannibalizing bookings. - URL, and Telephone number are displayed to a desirable and engaged audience within an environment of rich, contextual content! - C apped fee, Unlimited clicks and calls: Sell your property directly to guests and reduce your distribution costs (no commission)

4 4 The Value Proposition FeatureBenefit Fixed CostPay for an annual listing, gain traffic through the year – limited cost and unlimited bookings Incremental BookingsBrand loyal customer using paid search may be a channel agnostic customer. Branded site is platform for future channel loyalty. Channel acquisition costBookings at a lower cost of acquisition relative to alternative channels Cancel at any time This is a risk free investment. If your placement is not working for you, cancel and get a pro-rata refund. Quality of referral traffic on search engines varies based on source, distribution etc. TripAdvisor attracts viable demographics of in- market travelers interested in your content

5 5 A Case Study Business Listing of a hotel in Spain went live on January the 12 th ; Generated 492 visits in 22 days 492 Visits; 4.88% Conversion; 6,527 Euros – A winner placement!!

6 6 Customer Feedback “ All of our hotels had their investment returned in a few days, and within a few weeks, we made it back several times over. If only everything worked this well! “ - Adele Gutman, VP Sales & Marketing – HK Hotels, New York, USAHK Hotels, New York, USA “In the short time we have subscribed to TripAdvisor Business Listings we have seen hits to our site increase significantly. It’s a great value for money marketing tool.” - Andy Cole, owner of The Twenty One, Brighton, UKThe Twenty One, Brighton, UK “In general, TripAdvisor is a great tool for our hotels. With the Business Listings entry guest can directly contact us and also book immediately. For us this has the advantage that we save commissions that need to be paid for other portals.” - Reiner Siebers, Adina Apartment Hotel Berlin Checkpoint Charlie, Berlin, Germany Testimonials from some of the over 11,000 properties using Business Listings

7 7 Contact Information QUESTIONS? For Corporate Enquiries: Guillaume Thevenot–Hotel Trade Relations Manager EMEA at