1 Logo Use Guidelines Proper and consistent use of logo builds value and reinforces Sponsor’s connection to a larger national program Remember ENERGY STAR.

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Presentation transcript:

1 Logo Use Guidelines Proper and consistent use of logo builds value and reinforces Sponsor’s connection to a larger national program Remember ENERGY STAR is a “trust” mark, it must be protected EPA tracks all logo use and we actively work to protect the trademark and words “ENERGY STAR” Logo Use Guidelines on our web site

2 Available Marks For Home Performance Program Sponsors: For Participating Contractors : On or next to Qualified Products Only:

3 Newspaper ad using the Home Performance Marketing Graphic

4 Other Examples

5 How to Talk/Write About Home Performance With ENERGY STAR Only Program Sponsors are PARTNERS with ENERGY STAR These terms are all incorrect: Home Performance with ENERGY STAR contractor Home Performance with ENERGY STAR consultant Home Performance with ENERGY STAR Partner Participating contractors and consultants should use: “We offer Home Performance with ENERGY STAR” “Working to deliver whole-house energy savings to improve comfort and help protect the environment”

6 Using Logo Right DO Use the graphic to show that you are participating in a new whole- house energy efficiency service connected to ENERGY STAR To help clarify what Home Performance with ENERGY STAR is we recommend this language next to the graphic: Working to deliver whole-house energy savings to improve comfort and help protect the environment. For Contractors/Consultants Participating in Home Performance with ENERGY STAR:

7 Using Logo Wrong Don’t Use the graphic without an agreement with the program sponsor Use to imply endorsement of a firm or product Use more than one ENERGY STAR mark in the same ad Certification Mark for a qualified window Marketing Graphic for Home Performance

8 How to Obtain ENERGY STAR Marks Program Sponsors signs Home Performance Partnership Agreement, submits program plan, then EPA sends with username and password to access marks. Program Sponsor Duties: Distributes marketing graphic to participating contractors Monitors correct use, with eye for non participants using logo Informs EPA of participating contractors on quarterly basis – or has participating contractors listed on sponsor’s web site If improper use of the graphic arises, EPA will work with the Program Sponsor and participating contractor to resolve. Thanks for helping keep our logo trustworthy!