How Do You Get Known? 1 We Reach enough people with your message to make a real difference. More than most other local media. 2 We reach them Frequently. Our loyal audiences allow us to deliver more repetition than other media. This is essential to make your business known before its needed. 3 Because radio is so affordable, you can afford to reach them Consistently. Mindshare is fleeting – you must maintain it or it will disappear. 4 We’ll use high-quality, emotional & Compelling Creative. Nothing can kill a marketing investment more quickly than poor-quality or flat creative. CONSISTENCYREACHFREQUENCYCREATIVE

Jeff Matthews Endorsement during the morning show on B98. Credit terms are Cash in Advance All commercials to be approved by client prior to broadcast. Monthly price may vary because of 4 and 5 week months. *This campaign will reach more people then the number indicated. Wally Waller Certified Branding Consultant fax mobile _________________________ Client Signature _________ This campaign will reach 43,800 desired listeners 4.7 times.* This campaign contains one endorsement during the morning show on the days noted on the proposed schedule.

Jeff Matthews Endorsement during the morning show on B98. Credit terms are Cash in Advance All commercials to be approved by client prior to broadcast. Monthly price may vary because of 4 and 5 week months. *This campaign will reach more people then the number indicated. Wally Waller Certified Branding Consultant fax mobile _________________________ Client Signature _________ This campaign contains one endorsement during the morning show on the days noted on the proposed schedule. 13 Week endorsement

To Turn On Your Marketing Power: Business Office: Cumulus Media 700 Wellington Hills Road Little Rock, AR Wally Waller Certified Branding Consultant fax mobile