Alex Iskold / Founder & CEO / AdaptiveBlue ETECH 2008 Making Your Browser Smart(er)

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Presentation transcript:

Alex Iskold / Founder & CEO / AdaptiveBlue ETECH 2008 Making Your Browser Smart(er)

"It's not the documents, it is the THINGS they are about which are important" Tim Bernes-Lee, Inventor of World Wide Web

= 15

The browser is our companion in all information journeys around the web. Why is it not smart(er)?

Browser does not know what we are looking at People see this as a bookBrowser sees this as HTML

To make the browser smarter we need SEMANTICS.

People have been talking for a while about building Semantic Web

Semantic Web Already Exists  It is an invisible layer connecting Things and People on top of current World Wide Web.  Humans take it for granted because it is so obvious.  Machines can not see it, because it is not represented in machine readable way.

For the past 2 years AdaptiveBlue worked to bring existing Semantic Web into a spotlight.

BlueOrganizer - Firefox add-on featuring top-down semantic technology.

BlueOrganizer Automatically Recognizes Things

… in PAGES, LINKS and TEXT A page about a bookA text containing an address A link pointing to a stock

BlueOrganizer Creates Common Identify For Things Across the Web

BlueOrganizer Enables Users to Put Semantic Markers Around The Web Widgets for SidebarWidgets in Posts

Our Technologies Create Top-Down Semantic Layer across entire Web + + BlogosphereMedia SitesRetail Sites

By leveraging semantic technologies we created new kind of web experience: Contextual Browsing

“You never have to go to a search engine, you just have to surf the Web and hop from concept to concept.” - Erick Schonfeld, TechCrunch BlueOrganizer Indigo Review

Contextual Browsing  Users interact with things not pages, text or links.  Users experience personalized web - re-wired for each individual.  Users shortcut to relevant information, reducing the need for brute search.  Users discover related things and people around the content they are looking at.

BlueOrganizer Demo

Web Browser AdaptiveBlue.com ConceptsRecognizers Shortcuts User Information Amazon S3 BlueOrganizer How BlueOrganizer Works  XML-based, extensible infrastructure for things, recognizers and shortcuts.  Sophisticated recognition algorithms for text, links, pages using home-grown techniques and standards.  Scalable infrastructure leveraging Amazon Web Services. For more visit

BlueOrganizer for Firefox ContextualPersonalized MeaningfulWeb Wide

Contact: Alex Iskold