Pharos University In Alexandria Faculty of Mass communication International Communication Week :11 Lecture :11 B y: Dr: Zenat Abou Shawish 2013

The Effects of Media Globalization

1- Media globalization cannot be stopped. It is a result of new communications technology.

2- It is also the prerequisite and facilitator for all other forms of globalization. Multi- national media is critical to global industries.

Global media 3- Many Americans feel that we ought to enjoy the benefits of media globalization, such as global communication, rather than fearing and attempting to avoid the consequences—which ironically include hindrance of free speech.

4- Communicating internationally has never been easier. Thanks to new media platforms, we can have a video conversation with a loved one who is 10,000 miles away or keep up-to-date on the stock market with our cell phones.

5- The internet can also improve our health or save our lives. Your doctor may send an X-ray or MRI to another doctor in India or China for a second opinion and have it within hours.

6- Thomas L. Friedman, quoting Craig J. Mundie, a chief technical officer for Microsoft: “‘The Windows- powered PC enabled millions of individuals, for the first time ever, to become authors of their own content in digital form, which meant that content could be shared far and wide’”. Friedman’s book underlines his belief that media has the power to cross cultural gaps, bring people closer together and generally make our lives more convenient as it never has before

7- Through the worldwide web, endless amounts of information are readily available to us. Yet it is important to consider what the chief technical officer of Microsoft did not say: readily available information does not necessarily mean we are better informed. And while new global media can cross cultural boundaries, this does not always bring people closer together. In truth it can deteriorate foreign relations as cultural barriers are broken down by American media

8- Despite the benefits, there are also very real consequences. A majority of all media is owned by a very small percentage of wealthy corporations.

9- Local media is being swallowed alive by conglomerations. Freedom of speech is threatened by these multinational corporations; they drown out the voice of local media with profit- maximizing formulas.

10- Media moguls have the most to gain from globalization of media. Their power is concentrated; they have merged, often with companies that are unrelated to the field, as when GE bought NBC (Pappas, 2004). Naturally, the political ideas and bias of GE can be seen in NBC: GE expels criminal amounts of pollution.

11- Therefore, pollution is not a topic covered by NBC. Imagine, for example, what our local news would sound like if it had been bought by Phillip-Morris