ATME 09 – Back to Basics Controlling the Conversation in a Web 2.0 World.

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ATME 09 – Back to Basics Controlling the Conversation in a Web 2.0 World

55 destinations 600 daily flights 150 aircraft by year end 11,500 Crewmembers Started operations Feb time J.D. Power & Associates winner

Did we ever control the conversation?

JetBlue and Social Media Crisis communications Promotion/sales opportunity Reputation management example Corp Comm Morgan Johnston

Crisis Communications

Social Media = No Middle Man

Promotion

Blog post = Policy change

Reputation Management

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