THE CHALLENGE OF DIGITAL PHOTOGRAPHY Delivering Digital Files

Digital Files are not Tangible l Are we seeing the same thing? l How do we communicate intent? l How do we prepare the file so the job runs smoothly? l How do we demonstrate the “Quality” of the file?

Color Management l Can help ensure everyone sees the same thing. l How well is Color Management implemented throughout the workflow? l ICC Profiles: To Embed or Not to Embed?

Color Space l RGB or CMYK? l If CMYK which flavor of CMYK? l Who is responsible for the conversion?

Proofing and Communication l Do we know who the printer will be? l Are we able to contact the printer? l What level of Proof is acceptable? l How do we certify the Proof meets this standard?

Conclusion l Lack of Tangibility means we need Standards l Standards form the basis for communicating with the entire workflow l The Standards need to address: Color Management Color Space Proofing Requirements