Soomaa.com – Lessons Learned EUTO “Study Visits, Seminars & Workshops” Pärnu 07.09.2005 Aivar Ruukel www.soomaa.com Estoniawww.soomaa.com.

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Presentation transcript:

Soomaa.com – Lessons Learned EUTO “Study Visits, Seminars & Workshops” Pärnu Aivar Ruukel Estoniawww.soomaa.com

Soomaa.com -Private company -Established in guests in Operating in Soomaa NP

National Parks in Estonia Lahemaa Matsalu Vilsandi Karula Soomaa

Soomaa National Park - Established in 1993 by Estonian Fund for Nature sq.km - RAMSAR area since 1997

Soomaa National Park -Bogs, forests, meadows, rivers -Home for eagles, black storks, flying squirrels, wolves, bears, lynx...

Products of soomaa.com Canoeing on the rivers

Products of soomaa.com Bogwalking

Products of soomaa.com Saunas

Products of soomaa.com Skiing on the bogs

Five Seasons – More Reasons Regular floods – a fifth season

Five Seasons – More Reasons Regular floods – a fifth season

Living Culture of Log-Boats Haabjas = Estonian log-boat

Living Culture of Log-Boats Haabjas = Estonian log-boat

Haabjas-Building Workshops

Haabjas-Building Workshops

Haabjas-Building Workshops

Haabjas and Tourism New product - exclusive trips on the rivers

Haabjas and Tourism Image building and promotion Lot of attention from media In 2005 six film-teams visiting Karuskose

Haabjas and Tourism Promotion of Soomaa on festivals in Tallinn and Tartu

Partnerships and Networks Partnerships Horizontally and vertically Within the business sector and across sectors

Our Policy The philosophy of SOOMAA.COM is ecotourism, which means to us: -Supporting preservation of cultural and natural heritage -Educating tourists and public -Promoting local economic development

Local People The backbone of our activities is a network of farms along the rivers and people living there. Involvement in planning Guide services Other services – food, transport, riding, B&B

Co-operation with Travel Trade Tour operators Travel bureaus Hotels

Hostel Soomaa Low budget logging in the gateway to Soomaa NP

Marketing and Distribution

Partnerships and Networks

Conclusions Take care of local values Do not be afraid of competitors Together you will be successful Be creative

Thank you for your Attention! Contacts: Aivar Ruukel