1-1 Review ●What are characteristics of good goals/objectives? ●What are components of a strategy? ●What is SWOT? ●What are Porter’s generic strategies? ●What is Miles & Snow’s Typology? ●What is a product life cycle strategy?

1-2 Corporate Strategies ●Strategic Business Unit (SBU) ●Diversification tactics –Vertical integration (forward & backward) –Mergers and acquisitions (M&A)

1-3 Boston Consulting Group Matrix` Give examples of each

1-4 GE Business Screen Give examples of each

1-5 Global Strategies ●Home replication –Copy what you do at home in another country ●Multi-domestic –Independent companies in different countries ●Global –View world as one big market ●Transnational –Optimize on a global scale

1-6 Strategy Exercise ●Prisoner’s Dilemma –Two suspects –Can keep quiet or turn witness –If both are quiet, both get 6 months –If one turns witness, witness goes free, other gets 10 years –If both turn witness, both get 5 years ●What is your strategy? –Think and then give strategy, why. ●Can you give a business example? –Penetration

1-7 Strategy Exercise ●You will do this exercise in groups of four ●Pick one of the following companies: –General Mills –Proctor & Gamble –GE –Tyco –SC Johnson –PepsiCo –Berkshire Hathaway ●Evaluate the company’s strategy using the tools learned in class ●Report to the class