Commercial Radio Killer stats

89% listen to radio every week for 21hrs

34 million listeners tune into Commercial Radio each week

22% of the time we spend consuming media is devoted to radio listening 22% IPA Touchpoints 5

90% Radio speaks to people at relevant times 85% 37%35% IPA Touchpoints Share of media consumption

36% of all radio listening is via a Digital platform RAJAR Dec 13

Radio is still the main route for people to discover music Nielsen Music

Radio has the lowest levels of ad avoidance of any medium. Only 18% of all radio ads are hard avoided

+ 52% Radio: the online Multiplier Radio increases brand browsing by

£1 spent on radio gives a £7.70 return Radio: The ROI Multiplier

ADDITIONAL CHARTS

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