Definition The mass media are diversified communication technologies that reach a large audience by means of mass communication Examples include radio, television, film, newspapers, the internet.

Classification Print: newspapers, magazines Audio-visual: radio, television Digital: internet ( , websites, blogs) and mobile communication. Many other mass media outlets such as newspapers have an outlet on the web Outdoor media: signs or billboards posted outside commercial or public buildings such as buses, shops, buses

The Roles of Mass Media Transmission of information Education Influencing or even manipulating public opinion Entertainment Advertising (publicitate)

Information Mass media disseminates information quickly to a large number of people. Nowadays, similar or identical information is broadcast around the world. Events are reported instantaneously or shortly after they happened. This contributes to a sense of living ina a globalized world

Education Nowadays, the education role of mass media is most often fulfilled through Popularizing science and culture by means of documentaries such as those on BBC or National Geographic Long-distance learning such as online courses

Entertainment This role has increased considerably in the past years (since World War II) Films, TV shows, Music, Games