The Art of Data Collection: How to get the data and effectively use it Presented by: Matt Peterson

What’s This All About?

Why? Better response rates Conditions in campaigns Less opt-outs and Spam Complaints Higher Return On Investment (Money In / Money Out = ROI)

2 Kinds Of Information Demographic Data Data that is expressly asked for and given. First Name Last Name Clicked Link Filled Out Web Form Psychographic Data Data that is implied based on the actions of the contact. Interested in Trying to achieve Video rating Looking for Fears

For Instance…

Misfit Hero is the hilarious coming of age story of a boy who wants more than anything to become a strong young man. But the things that happen to him make him feel anything but strong. Andrew is constantly reminded that 12-year-olds are awkward, weak, and alone. But when tragedy strikes on a Boy Scout backpacking trip, he and his friends must find a way to come together...and find a way to be strong. There’s no time to be weak anymore.

Data Segmentation Based on demographic data I’m looking for people that are: Around 12 years old Boys Parents of boys that around 12 years old Based on psychographic data I’m looking for people that are: Interested in Scouting Enjoy camping and backpacking Like humorous books Evolving from boys to young men Becoming stronger Both demographic and psychographic: I want to see everyone in my list that are 12 year old boys or the parents of 12 year old boys that are interested in scouting and backpacking.

How? Data (Demographic and Psychographic) Tags –How you store data in Infusionsoft. –As many as you want –Applied as part of a sequence (after a goal is completed) Tag Categories –Group together tags that have something in common.

21 Tag Categories Everyone Should Have 1.Clicked – clicked link in 2.Ordered – ordered a product 3.Problem Client – client that we know has issues regularly 4.Financial Tags – billing issues (failed payment, cc expire etc) 5.Membership Levels 6.No Marketing – exclude these people from marketing 7.Refunds / Returns – people that have requested refunds or returned product 8.Event Registered 9.Event Attended 10.Web Forms Filled Out 11.Expressed Interest – did something to express interest in a category or product 12.Customers – people who have bought from us

21 Tag Categories Everyone Should Have 8.Purchase Timing – when do they think they’ll buy 9.Demographic Info – Where do they live, income levels, etc 15.Psychographic Info – psychology that comes along with the actions they are taking 16.Pains – things they are trying to solve or avoid 17.Goals – things they are trying to achieve 15.Social Media – which social media sites are they following you. On which social media sites are they are a member 19.Partners / Affiliates – different types of partners / affiliates you have 20.Partner Events – People you met from partner events 21.From Partners – people that have bought from you that came from a partner

How Do We Get Info? Lead Magnets Something you offer for free in exchange for information. Free Report Free Trial Free Webinar Coupons Free DVD / Book Mini Course

Elements Of A Great Magnet Specific “thing” that they are getting One clear concise and easy to do call to action Expectations for future contact are properly set Not asking for more information than what is needed Leverages social proof

Webforms and Landing Pages

Examples What is the lead magnet? What demographic data are they getting? What psychographic data are they getting? Which elements of a great magnet does it have? Which elements of a great magnet is it missing?

Examples What is the lead magnet? What demographic data are they getting? What psychographic data are they getting? Which elements of a great magnet does it have? Which elements of a great magnet is it missing?

Examples What is the lead magnet? What demographic data are they getting? What psychographic data are they getting? Which elements of a great magnet does it have? Which elements of a great magnet is it missing?