Getting Started In Your District – Building your Membership Team Rotary Zones 24 and 32

Getting Started In Your District Rotary Zones 24 & 32

DG Responsibilities – Communicate/Implement the regional membership plan – Organize clubs to meet needs of varying demographics – Encouraging clubs to change, innovate and be flexible

DG Responsibilities – Appointing members to the district membership committees – Assist in setting district membership goals and expectations

Getting Started Building Your Committee – Qualified dedicated chair – Sub-Committees – organized by function (attraction, engagement, new clubs) &/or region – Three-year positions

District Membership Committee Overall Responsibilities Identifies membership needs, challenges, trends and opportunities in the district Develops and implements a multi-year strategy to grow membership through engagement, attraction and new clubs Ensuring retention of existing clubs and members Actively works with club leadership to provide motivation, support and education and resources in development of clubs’ goals and plans to develop a strong and growing membership

Getting Started Membership Chair Qualifications – Demonstrated track record – Marketing/sales experience a plus – Excellent communication & people management skills

District Engagement Committee – Assist clubs with an engagement plan – Assess needs & progress – Share ideas and resources – Provide training for clubs – Motivate clubs for engagement

Creating a Focus on Engagement – Create visibility – Key considerations: - How is progress measured? - How is it being reported and followed up? “Expect & inspect”

Engagement Committee – Keep it visible – Manage engagement plan – Follow up with members – Measure & reports progress – Helps maintain focus on engagement

District Attraction Sub-Committee chair Duties & Qualifications Proven ability to motivate others & solid understanding of Rotary Helps develop/update long-range membership goals and plans Actively seeks and uses creative ideas and new attraction initiatives, programs and techniques to increase effectiveness of strategies Assist clubs in identifying reaching possible member groups not currently served by Rotary Develop/Implement programs to attract Rotary alumni and other Family of Rotary individuals as Rotary members

Your Responsibilities – Strengthen existing clubs & maintain relevancy – Growing clubs by expanding diversity – Recognizing club/member achievements

New Club Extension Sub-Committee Chair – Duties & Qualifications Possess enthusiasm and passion about Rotary and new clubs Experience & Success in the new club process Identifies communities where new clubs would be viable Ensures the chartering of strong and effective new clubs Work/Develop Satellite clubs, e-clubs, etc. etc.

Diversity

Leadership Action – How can you and your membership team directly impact member engagement, retention in your District?

The Plan

Key Focus is Club Support – What is needed? – Develop plan for delivery – Customizing to clubs – Incorporating “One Rotary” – How will progress be measured?

Sample Plan (page 1)

Set Motivational Goals – Determine baseline which is based on past performance and needs – Aggressive yet realistic – Involve key district leaders – Three-year rolling plan – Review and report progress

Sample Plan (page 2)

Measurement Tool Rotary Club Central

One Rotary Building membership into everything we do

Membership in Clubs *Assist clubs with Membership planning *Help clubs incorporate the One Rotary concept *AGs support clubs in implementing an effective membership structure *Offer support in developing a membership project *Provide club with membership training *Recognize innovation and reward success What can the district do?

Creating Membership Action in Your District Next Steps in your District – 30, 60, 90 days What were the most important item on your Keeper list Discussion What do you need from us? Pareto Parking lot issues – what haven’t we covered?

District Plans What did you learn? What is your action plan – use the Worksheets Share Plan with Partner Wrap up