PROJECT 1 ONLINE ADVERTISING NAN ZHOU HAND DRAWN NOODLE HOUSE MENGXU CHEN

BACKGROUND Nan Zhou Hand Drawn Noodle House  1022 Race St. Philadelphia PA  Tel: 

BACKGROUND History of Nan Zhou Pulled Noodles  Over 160 years (Ching Dynasty)  Northwest of China  Nomadic people  Broth + Chili oil + Radish + Fresh green + Beef/Mutton + Noodles Photo:

CREATIVE BRIEF Compelling Offer  Authentic & Delicious  Different choices  Low price  Fast service  Convenient location

CREATIVE BRIEF Target Audience  Philadelphia area  Chinese student  Fan of noodles and Chinese food  People work or live nearby

CREATIVE BRIEF Competitive landscape Competitors  Another noodle house in Chinatown  Asian restaurant Advantage  Delicious food  Low price Disadvantage  No Wi-Fi  No delivery  Cash only

CREATIVE BRIEF Goals for this project  Attract local people in Philadelphia  Raise the popularity

DESIGN PROCESS  Browse reviews on Yelp and Zagat  Summarize the feature that most people like Springy noodles Rich broth for the soup Fantastic meats Cheap  Find pictures on Flickr  Start design on Photoshop

DESIGN STRATEGY Static Banner Ads  Brand  Traditional Chinese noodles  Location  Website  Menu  Contact information  Yelp reviews  240X400 Vertical Rectangle

DESIGN STRATEGY Static Banner Ads  Brand  Traditional Chinese noodles  Location  Website  Menu  Contact information  Yelp reviews  336X280 Large Rectangle

DESIGN STRATEGY Static Banner Ads  Brand  Traditional Chinese noodles  Location  Website  Menu  Contact information  Yelp reviews  250X250 Square Pop-up

DESIGN STRATEGY Static Banner Ads  Brand  Traditional Chinese noodles  Location  Website  Menu  Contact information  Yelp reviews  160X600 Wide Skyscraper

DESIGN STRATEGY Static Banner Ads  Brand  Traditional Chinese noodles  Location  Website  Menu  Contact information  Yelp reviews  468X60 Wide Skyscraper

DESIGN STRATEGY Animated Banner Ads  Brand  Traditional Chinese noodles  Slogan  “We provide you amazing noodles!”  “Cheap but Amazing.”  “Authentic, springy, hand-drawn.”

DESIGN STRATEGY Advertising Media Websites  Philly.com/food  Media Kits pdf

DESIGN STRATEGY Advertising Media Websites  Dealmoon.com

DESIGN STRATEGY Advertising Media Websites  Spcnet.tv  Media Kits

DESIGN STRATEGY Advertising Media Websites  Visitphilly.com  Media Kits

DESIGN STRATEGY Advertising Media Websites  Yobus.com

DESIGN STRATEGY Metric for measuring success  The number of customer record  The number of website viewers

THANK YOU!