Baltimore Breeze Cathleen Gaffney and Gigi Stephens

Baltimore Breeze LOGO MASCOT

Why we chose Baltimore?  It is a heavily populated city  There are many other sports teams to visit also  They do not have a NBA team

League Overview/ Target Market  Target market~ males  Arena size: 19,600 seats  Average ticket price:  $48  Population: 619,493  Sponsor: Apple  Average income:  45,895

Area Attractions  Many restaurants in the area to visit.  Plenty of hotels to stay at  Zoo  Aquarium  Pier where concerts are played

Seating, Size and Capacity  19,600 seats  Red stadium chairs  50 luxury box seats  40 private boxes

Going Green  Uniforms are made of 60% recycled material  Recycling bins are placed throughout the stadium to encourage recycling.  Public transportation will be encouraged as transportation to games.

Technology/ Stadium Design  Scoreboard  Shot clocks  Lights  Made of mainly:  Concrete  Wood  Steel  Glass

Apple Arena INSIDEOUTSIDE

Marketing Strategies  Mission goal: have a successful team  Business goal: make a profit that will allow us to keep improving our team  Nike logo on jersey  Gatorade water jugs, bottles, and towels  Autographs after some games  TV network to broadcast games

Promotion  First 500 fans get a free t-shirt for first home game  Free soda with the purchase of a hot dog and fries for the first 2 home games  First 200 children under 15 will receive a free bobble head