BRANDING PROPOSAL “ROYAL ATTA” Hrishi Singh 2015

BRANDING Branding is one of the most important aspects of any business large or small, retail or B 2 B. An effective brand strategy gives you a major edge. Branding helps in establishing product, services & offers in competitive market. The foundation of your brand is your Logo, Website, Packaging & Promotional materials Hrishi Singh 2015

Launching Date : Oct 13 to Oct 22 ( on the occasion of Navaratri ). Target Audience : Women between age group 25 to 45 Target Area : Initially all over Maharashtra Class : Lower Middle, Middle & Upper Class Income : 15,000 & above Collaboration With e - commerce sites Hrishi Singh 2015

DEFINING BRAND Defining our brand because its a journey of self - discovered business. It requires few answers to understand brand & its value company ' s mission benefits and features of products or services customers and prospects already think of your company do you want them to associate with your company ? Defining brand and developing a brand strategy entirely depends on above questions Hrishi Singh 2015

BRANDING FOR “ ROYAL ATTA ” Pre Branding Demographic and Psychographic Logo Designing Slogan / Taglines Catalogue Designing 7 Ps of Branding Hrishi Singh 2015

Demographic and Psychographic : Gender, Target audience, Age group, Income etc. Logo Designing : With attractive & catchy design compatible with suitable colors Slogan / Taglines : sweet, simple & meaningful going to leave huge impact on target audience like “ taste ki ho baat, to Royal Atta ho saath ” Catalogue Designing : With attractive design compatible with logo colors & with key words which willdescribes product briefly, Hrishi Singh 2015

7 Ps of Branding : Before launching you brand, its important to know about it in details. Product – Kind of product Price - Pricing Promotion - Channels to promote Place – Place of promotion People – Target Audience Process – Delivering your products to customers or consumers Physical evidence – Interacting with your target audience Hrishi Singh 2015

Post Branding Media Planning Online Advertising Offline Advertising TVC ads Marketing Hrishi Singh 2015

Media Planning : We will go with appropriate media, which will make our branding campaign effective. Online Advertising : Website – It ’ s a home of your brand, designing a website will be entirely based on keywords & features describing product. Responsive – Mobile Friendly – SEO Friendly SMM - We will go with most effective & useful channel, which will help us to reach among your audience in very short span of time. Facebook – Google + Youtube – As youtube became second largest suffering channel, this is one of the best for advertising new product. One Time Investment - 24 x 7 advertisement – Free online Marketing Executive Hrishi Singh 2015

Offline Advertising : Banners – With attractive message & design, it will attract mass audience Newspaper – We will choose newspaper on the basis of selected target audience, duration of repetition & with maximum reach because it will help us to reach everywhere quickly. Magazine - We need to focus on this by choosing most effective one because its expensive & effective tool. Hrishi Singh 2015

TV COMMERCIAL Marathi Local Channel Languages : Hindi, Marathi & English ( Opt ) Type of Ad With brand ambassador / without Area for ad to go on air Hrishi Singh 2015

TVC Commercial : The best mode of audio visual advertisement in today ' s competitive world. Local Marathi Channels : As we have selected target area & audience from Mumbai then we need to go with local channels in Maharashtra. Languages : Commonly used languages in this region are Marathi & Hindi but at the same time we need to target working women also. Hence, we should go for Marathi, Hindi & English speaking population. Types Of Ads : Live shoot leaves more impact, its present quality of brand more effectively. Hrishi Singh 2015

Brand Ambassador : Its doesn ' t matter either you sell Gold or Coal until and unless the difference explained by a Brand Ambassador. Area for ad to go on air : Choosing a appropriate time slot for our add to go on air, suitable time slot will help us to penetrate target audience. Hrishi Singh 2015

We believe in making your business more profitable by making & executing brand strategies, which helps to reach among your target audience as early as possible in more attractive and effective manner. Thank You… Hrishi Singh 2015