Asha for Education Second National Conference Session IV - Publicity & Fundraising Sunday, May 30, 1999

Objectives Share Experiences & Learn Discuss Effective Strategies Explore New Ideas Arrive At Consensus For National Issues Have Fun!

Ground Rules Value Everyone’s Opinion One Conversation at a Time Don’t Criticize Any Idea Keep Time - It is Precious!

Roles Discussion - All Time Keeper - Amy Minutes Taker 1 - ? Minutes Taker 2 - ?

Agenda Discuss Publicity & Fundraising For –Profit-Making Events (10 Min) –Asha Awareness Events (10 Min) Discuss Strategies For –Corporate Grants & Sponsorships (10 Min) –Matching Donations (2 Min) –United Way (5 Min) –AT &T (5 Min) New Collaborative Ideas (10 Min) Need For a National Group ? (5 Min) Q & A (3 Min)

Profit-Making Events (10 Min) What Works Well & What Doesn’t For –Advertising Asha Event –Getting Advertisements (Target Shops, Approach, Insert, Non-Cash Auction Items, Brochure Aesthetics) –Corporate Sponsorships - What Qualifies –Tickets Sales (Box Office, Media Adverts) –Publicity (Fliers, Radio-Ad, Paid Adverts (?)) –Merchandise Sales (Where Are The High Margins)

Profit-Making Events (Contd) What Works Well & What Doesn’t For –Giveaways –Involving Non-Indian crowds –Frequency of Asha events

Asha Awareness Events (10 Min) Benefits outweigh Costs ? Examples of Events –Effective Strategies –Tangible Benefits –Frequency of Such Events

Corporate Grants & Sponsorships (10 Min) Why Tap Corporations? Past Efforts How To Start the Process ? Nation-wide Efforts ? –One Presentation –Corporate Database & Website

Matching Donations (2 Min) Current Participants –Lucent, Chase, United Way Participation Requirements –A Copy of 501(C)(3) –Description of AfE (Org. Structure, Chapters, Local Affiliation, Local Contact info etc) Potential Candidates?

United Way (5 Min) Offered in most large corporations Usually employer matching Existing Participants (NYC/NJ, SV, AZ...) How To Enroll - Contact local UW office and register by providing Tax-Id Donors only need to provide UW registration number of donations Donations automatically routed to address on file by UW

AT &T (5 Min) Background –Funds Raised: 1996(~$30k), 1997(~$12K), 1998(~$5K) –Contribution: 1996 (5%), 1997 (3%), 1998 (%1) –Participants: 1996(~1000), 1997(~600), 1998(~300), April 1999 (192) Why? - People Move, Switch Carriers, Loss to Other Orgs. Publicity - What Has Worked? What to Do?

Need For a National Group ? (5 Min) Issues Affecting More Than One Chapter –Grants from Multinational Corporations & Foundations –Big Events Such As Zakir Hussain Concert –AT & T, United Way, WAH, eShop Will a National Level Group Help?

New Collaborative Ideas (10 Min) ?

Tasks From the Session ?

Q? A!

Thank You !