Zimtervention. Why rideshare? How did we do it? CBSM results What now?

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Sustainability Action Plan

Presentation transcript:

zimtervention

Why rideshare? How did we do it? CBSM results What now?

UW Environmental Stewardship & Sustainability CLIENT Reduce carbon emissions Improve sustainability at UW GOALS Research, implement, and evaluate a behavior change strategy PROJECT PROJECT PLAN

24% of total emissions from commuting 21% of commuters drive SOV 34% of staff, 47% of faculty

Why rideshare? How did we do it? CBSM results What now?

Information alone does not change behavior 1 Identify barriers and benefits 2 Use evidence-based behavior change tools 3 Pilot social marketing strategy 4 Evaluate results 5 Information alone does not change behavior 1 Identify barriers and benefits 2 Use evidence-based behavior change tools 3 Pilot social marketing strategy 4 Evaluate results 5 Information alone does not change behavior 1 Identify barriers and benefits 2 Use evidence-based behavior change tools 3 Pilot social marketing strategy 4 Evaluate results 5 Information alone does not change behavior 1 Identify barriers and benefits 2 Use evidence-based behavior change tools 3 Pilot social marketing strategy 4 Evaluate results 5 Information alone does not change behavior 1 Identify barriers and benefits 2 Use evidence-based behavior change tools 3 Pilot social marketing strategy 4 Evaluate results 5 Information alone does not change behavior 1 Identify barriers and benefits 2 Use evidence-based behavior change tools 3 Pilot social marketing strategy 4 Evaluate results 5 Community-Based Social Marketing

Conducted focus groups Implemented CBSM strategy Prompts Posters, s Social norms Community campaigns Incentives Commuter Service s Affinity UW-specific messaging Authority Official UW support Barriers Benefits

zimcentives

Why rideshare? How did we do it? CBSM results What now?

TOTAL USERS 4,051 TOTAL RIDE POSTS 1,328 FACULTY & STAFF 66% AVERAGE MATCHES 18

Miles Saved 77,605 Gallons of Gas Saved 3,043 Pounds of CO2 Emissions Saved 59,041 Estimated Outcomes

CBSM Baseline

Community s Commuter Svc s Tabling / Posters UPASS The Daily Article

Why rideshare? How did we do it? CBSM results What now?

CAMPUS RIDESHARE COORDINATOR SUSTAINABILITY LEGACY REPORT Zimtervention Legacy

Thank You