Final Thoughts

Health Communication Process Pre-work Formative Research Strategy Development Pre-testing Implementation Evaluation

Pre-work Select –Behavior (keep it simple) –Audience (segment)

Formative Research Understand the situation Understand the audience –Motivators –Benefits –Barriers Use behavior change theory to guide

Strategy Development Use behavior change theory to guide Apply best practices of message design Choose channels/modes/tactics that are relevant to your audience Pay attention to exposure and reinforcement

Pre-testing Check concepts and messages with audience

Implementation

Evaluation Decide on measurement at the beginning Constantly evaluate

Conclusion