IAMNOTPLASTIC Your World in a Bag Maddy Pick | Patty Liao | Prasanth Madathil | Bo Zhu APD 2010| University of Michigan December 2, 2010

I AM NOT PLASTIC | 2 AGENDA Problem | Market need Solution | Product design Business Model Financial Breakdown

I AM NOT PLASTIC | 3

I AM NOT PLASTIC | 4 PROBLEM | DEFINITION Plastic bags = urban tumbleweed Our goal is to reduce plastic bag consumption and change consumer behavior to promote sustained usage of reusable bags.

I AM NOT PLASTIC | 5 PROBLEM | CURRENT ISSUES Target user: College students Existing Issues: – Forget – Inconvenient – Don’t have one

I AM NOT PLASTIC | 6 PROBLEM | MARKET NEED IANP Solution book bag plastic bags reusable bag Memorability Comfort

I AM NOT PLASTIC | 7 KEY DESIGN OBJECTIVES Comfort Memorability Existing competitors Other considerations

I AM NOT PLASTIC | 8 The IAMNOTPLASTIC Solution…

I AM NOT PLASTIC | 9 WHY? Cotton & Hemp Transferable straps Expandability Extra bags Pockets

I AM NOT PLASTIC | 10 BUSINESS MODEL Start off on a small scale (minimize capital) – In-house manufacturing Sources of Capital – Donations from friends and family – Angel Investors and Fundraisers Launch the product in one university Emphasize direct marketing to customers

I AM NOT PLASTIC | 11 MODES OF MARKETING Short Term College Representatives Launch it in stores on campus Put up stalls on campus Long Term Online sales Big companies and supermarkets

I AM NOT PLASTIC | 12 FINANCIALS We need $15,000 in startup capital We will become profitable in the 9 th month of Year 3 We will sell the bag for $39.56

I AM NOT PLASTIC | 13 FINANCIAL OVERVIEW Year Revenue$28,000$55,000$81,000 Operating Cost$35,000$52,000$72,000 Operating Profit($7,000)$3,000$9,000 CostPer Year Business$8,000 Product$25,000 Office$20,000 Capital$4,000

I AM NOT PLASTIC | 14 CASH ON HAND Breakeven Point September 2013

QUESTIONS?