Bringing Molloy’s To You Team iBusiness: Kasey Corona Graham McIntire Claudia Chieco Brian Douress Nickolas DeCicco

A Brief History Began in 1951 Poughkeepsie Later moved Hyde Park The “new frontier Expansions 1960 – Shopping Center 1973 – Grand Union 2002 – Current Location Medical Arts Pavilion

The Core Professional, Personal, Courteous, Efficient Pharmacy Service 365 days per year since 1951 Integral part of the company Wouldn’t survive without it A goal of increasing percriptions Brings in more people The impulse sales

Challenges and How to Address It Issues: An older customer base Despite location its just the geography Difficulty sustaining the buying Different factors cut consumer spending What our group thinks: Initial discussion A rewards card An app for varying smart phones Droid Iphone Blackberry Our Final Idea

The Competition Us Family run Independently Owned Caring Employees Friendly Atmosphere Known in community Not only a pharmacy, a general store The Big Guys Employees don’t really care Identical No individuality All doing the same thing

S.W.O.T. Strengths “fast, courteous service” It is a supporter to local causes. It is accommodating to its customers and helps them in any way it can. Weaknesses Most of its customers are older, making it hard to keep up with long-term business. Has difficulty bringing in a new customer base. Opportunities Local colleges can lead to more business With the use of its delivery service, it could bring in even more money. Threats Its mainstream competitors. Its distance away from the college communities and younger clientele; other pharmacies are closer for these potential customers.

Our Product Students do not want to walk across to Route 9 to get to Rite Aid. Able to shop online to have the items they needs delivered virtually to their door.

The Gap in the Market This product allows to us introduce a new market structured around college students. Will draw a different clientele of a younger generation into the store.

Production and Marketing Website would be designed by computer science majors at Marist College. Social Media and word of mouth would be responsible for spreading the word. The above are supplemental

The Cost of Our Service The Website The Deliveries The van Employees Gas Increased inventory A percent of the profits to Marist

The Price of Our Service The goods will sell at the same price as they do in store with an additional delivery charge.

Pricing Against the Competition Since other pharmacies do not have a service like this, there is virtually no competition. It’s Molloy’s for the taking!

The Next Three Years… With the addition of our service to Molloy Pharmacy, we predict a 15-35% increase in sales in the first three years. Year # of Orders1,0002,5004,250 Surcharge Per Order $3.00 Total Revenue of # Orders x Surcharge $3,000$7,500$12,750 Cost of Goods Sold Per Order $20.00$30.00$40.00 Profit$23,000$82,500$182,750 Pro Forma Income Statement (Estimated)

Conclusion Delivery service for the to the Marist campus Going to rival Rite-Aid Students don’t want to walk across the street More appealing for the typical lazy college student Increase yearly revenue Won’t be difficult process

Conclusion Will create more business Create a younger customer base Customer base that will last More convenient for college students Future, could expand to other schools in the area

Conclusion Vote iBusiness!