PROFESSORPG.WORDPRESS.COM Social Media Consulting.

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Presentation transcript:

PROFESSORPG.WORDPRESS.COM Social Media Consulting

What are we going to do today? (AKA LO) Learn How To Be a Consultant Understand the Situation Work Hard-Work Creatively-Work Ethically Professionalism – your brand

Consulting Firms

Understand Consulting Understand SMM Consulting BCG, Accenture, Bain Big Four – E&Y, PWC, KPMG, Deloitte Medium Firms –Keystone Solutions, Cicero Group, CDM, Computer Associates, FTI Consulting Small Business Consulting Post to Networks Content Strategy Copywriting Monitor Engagement Grow Followers Blogs, Podcast, Video, Infographics, Review Understand the Situation

Social Media Job Description Responsibilities Clear Objectives – growth, reach, engagement, leads, sales Visual Design - PhotoShop Content Strategy - Writing Promotion Strategy – Ads, Contests, Sales Promotion, Engagement Conversion Strategy Measure and Analytics

Job Descriptions

Understand the Situation of the Client - Research Research Draw a Marketing Plan Have a few ideas in your pocket SITUATION ANALYSIS SWOT Market Research Competition Goals & Objectives TARKET/POSITIONI NG Demographics Psychographics Buyer Behavior MARKETING TACTICS 4Ps MARKETING IMPLEMENTATON Deadline/budgets TEST & MEASUREROI

Engagement Companies Research Marketing Plan Ideas

Performing Arts Target Objective Social Media Tactic: fb, insta, twitter

Engagement Companies Target Objective Social Media Tactic: fb, insta, twitter

Engagement Companies Target Objective Social Media Tactic: fb, insta, twitter

What are we going to do today? (AKA LO) Learn How To Be a Consultant Understand the Situation Work Hard-Work Creatively-Work Ethically Professionalism – your brand

Work Hard – Work Creatively – Work Ethically " Opportunity is missed by most people because it is dressed in overalls and looks like work." - Thomas A. Edison

What are we going to do today? (AKA LO) Learn How To Be a Consultant Understand the Situation Work Hard-Work Creatively-Work Ethically Professionalism – your brand

Professionalism  Be on time and within budget.  Anticipate your clients’ needs (and be ready with suggestions to address them).  Be easy to work with.  Keep in touch with your clients.  Be honest and ethical.  Give a little more than you promise.  Ask your clients for testimonials and referrals.  Offer financial incentives for continuing to do business with you.  Educate your clients about all the services that you offer.  Do great work.

MARKET RESEARCH/TSP: MIDNIGHT SM AUDIT AND OBJECTIVES: MIDNIGHT MARKETING STRATEGY: MIDNIGHT FACEBOOK POSTS: MIDNIGHT ENTIRE SMM PLAN : MIDNIGHT Thank You