RECOGNITION AND RECRUITMENT Toomas Tamsar

1.SIZE OF ESTONIA 2.ROLE OF PUBLIC RECOGNITION IN GENERAL 3.MY EXPERIENCE IS BASED MORE ON BUSINESS SCHOOLS THAN OTHERS. DISCLAIMERS >Recognition in broader sense

What Chief Executives Really Want

CONSUMER PROTECTION RECOGNITION HAS MANY PURPOSES COMPETITION

WHO NEEDS TO BE PROTECTED ANYWAY?

STUDENTS

GOVERNMENT?

EMPLOYERS

SOME 37 HIGHER SCHOOLS IN ESTONIA. ALL ACCREDITED. STUDENT PROTECTION ASK EMPLOYERS HO MANY THEY RECKOGNIZE

>Interesting curriculum 74% >Located in Tallinn 74% >Future prospects 46% >Reputation of school 41% >Level of teaching 30% STUDENT PROTECTION >76% of students have no idea about differences between curricula

70% say (among “recognized” universities) all diplomas are equal. 16% say there may be differences according to specifics or profession 14% say diploma plays a role. EMPLOYER PROTECTION?

Still.... Any international experience creates advantage. University brand matters actually more than any recognition EMPLOYER PROTECTION?

COMPETITION DOES GOOD THINGS ( AND WE CAN`T ESCAPE IT ANYWAY) RECOGNITION AS A TOOL OF SELF-CONTROL CAN BE A VERY USEFUL THING RECOGNITION AS A TOOL OF SELF-PROTECTION CAN BE A DEVASTATING THING COMPETITION TOOL

Wants people who are innovative, creative and thinking Thinks she knows well enough about schools Is ready to turn back to any formal recognitions Doesn`t really care much Expects a University behave the same as she does – give me value Expects learning to be a two-way street. EMPLOYER.....

THANK YOU