By: Lexin Zhou Chad Phillips Xiaole (Seven) Shi

History Opened in 1953 in Norfolk, Virginia. Originally named K&K 5&10. Headquarters now in Chesapeake, Virginia. In 1993 the store name changed to the Dollar Tree. The Dollar Tree went public in 1995 starting at $15/share.

“A Dollar at a Time.” Stock Price now at $54.32/share. (As of 01/20/2014) Over $7 Billion in Retail Sales in Dollar Tree is constantly growing – 11.3% sales growth from – 6.6% growth in number of stores. – 4531 Stores

Strengths A wide range of merchandise Fixed price of One dollar. Online store, dollartree.com (Free shipping to store) 9 distribution centers (can support $8 billion in sales, and 95% goods through distribution centers to stores)

Weakness Shopping environment Customer service QUALITY

Quality Recalls 1.Salsa jars with broken glass inside them 2.Hot melt mini glue guns, which could short circuit and cause burns 3.Candle sets, which could produce excessive flame Seven`s experience

Opportunities Expansion and growth geographically Format innovation Private label Developing the international market Acquisition of smaller retail chains Through advertising and customer focused services to find more opportunity

Threats Wal-Mart expansion Growing too fast might challenge ability to maintain their uniqueness Managing increasing regional variations High crude oil prices impacting raw material

References dangerous-products/dollar-tree-stores-is- recalling-mini-glue-guns-due-to-fire-burn-and- shock-hazards/ dangerous-products/dollar-tree-stores-is- recalling-mini-glue-guns-due-to-fire-burn-and- shock-hazards/ ar-tree-salsa-recall_n_ html ar-tree-salsa-recall_n_ html recalled.php Dollar-Tree-Stores-Inc-Announce-Recall-of- Candle-Sets-/ Dollar-Tree-Stores-Inc-Announce-Recall-of- Candle-Sets-/