Making Room in the Canvass for Meaningful Conversation.

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Presentation transcript:

Making Room in the Canvass for Meaningful Conversation

The Canvass 90% of all money raised comes from the canvass Face-to-face conversation is more important in the ePledge world Need for a new approach New - GCWCC will be delivering Canvasser Training Sessions in June and August

New Approach Redesigning the Donor Information Sheet (DIS) – impact-based 30:1 with the right people will have better results than than 10:1 with the wrong Create “Tiger Teams” Work in pairs

Canvasser Recruitment Avoid the “Voluntolds” On average, people donate 10 times more money if they have volunteered in the past year. Two-thirds of volunteers said they give money to the same groups to which they donate time. Volunteerism and Charitable Giving 2009, study from Fidelity Charitable Gift Fund Volunteers are almost twice as likely to donate to charity as non- volunteers Volunteering and Civic Life in America Look for people who are passionate and outgoing