17. Discussion Questions - Customer Relationship Management (CRM) - May 15, 2013 POSTECH Strategic Management of Information and Technology Laboratory.

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17. Discussion Questions - Customer Relationship Management (CRM) - May 15, 2013 POSTECH Strategic Management of Information and Technology Laboratory (POSMIT: Dept. of Industrial & Management Engineering POSTECH

2 Discussion Questions (1/2) 1.(Textbook, p.434) Clarify the concepts of database marketing, data mining, MBA, CRM, and cross-selling. Focus on superset and subset viewpoints to differentiate the concepts.

3 Discussion Questions (2/2) 2.What benefits do you think are there of CRM? Give your own opinion.