Services and Intangibles 10 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall.

Slides:



Advertisements
Similar presentations
Object-Oriented Analysis and Design: Activity Diagrams
Advertisements

Chapter Ten Marketing Communications and Customer Response.
1 Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall. by Mary Anne Poatsy, Keith Mulbery, Lynn Hogan, Amy Rutledge, Cyndi Krebs, Eric.
1 Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall. by Mary Anne Poatsy, Keith Mulbery, Eric Cameron, Jason Davidson, Rebecca Lawson,
1 Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall. by Mary Anne Poatsy, Keith Mulbery, Eric Cameron, Jason Davidson, Rebecca Lawson,
1 Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall. by Mary Anne Poatsy, Keith Mulbery, Eric Cameron, Jason Davidson, Rebecca Lawson,
Skills for Success with Microsoft Office 2013 Volume 1
Getting Started with Microsoft SQL Server 2012 Express Edition Appendix A DAVID M. KROENKE and DAVID J. AUER DATABASE CONCEPTS, 6 th Edition.
Chapter One Customer Focus and Managing Customer Loyalty
Chapter 10 Services and Other Tangibles: Marketing the Product That Isn’t There.
1 Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall. by Mary Anne Poatsy, Keith Mulbery, Eric Cameron, Jason Davidson, Rebecca Lawson,
Getting Started with Oracle Database 11g Release 2 Express Edition Appendix B DAVID M. KROENKE and DAVID J. AUER DATABASE CONCEPTS, 6 th Edition.
GO! All In One 2/E By: Shelley Gaskin, Nancy Graviett, Debra Geoghan Chapter 5 Using Internet Explorer, Microsoft Cloud Computing, and OneNote Copyright.
1 Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall. by Mary Anne Poatsy, Keith Mulbery, Eric Cameron, Jason Davidson, Rebecca Lawson,
5-1 Chapter Five Industry Analysis Dr. Bruce Barringer University of Central Florida.
1 Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall. Access Module 1 Workshop 1 The Four Main Database Objects Series Editor Amy Kinser.
1 Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall. Access Module 2 Workshop 4 Accessing, Maintaining, and Presenting Information Series.
Chapter Nine Marketing Channels and Channel Mapping
Direct / Online marketing Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 17.
Chapter Sixteen Market-Based Management and Financial Performance.
Target marketing Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall 7.
Chapter 3 Appendix Object-Oriented Analysis and Design: Project Management Modern Systems Analysis and Design Sixth Edition Jeffrey A. Hoffer Joey F. George.
© 2012 Pearson Education, Inc. publishing Prentice Hall. Note 5 Competitor Analysis— Competitive Intelligence.
Marketing Environment 03 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall.
C HAPTER Social Networking Using Pinterest 6 Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall.
GO! with Office 2013 Volume 1 By: Shelley Gaskin, Alicia Vargas, and Carolyn McLellan Access Chapter 3 Forms, Filters, and Reports.
GO! All In One 2/E By: Shelley Gaskin, Nancy Graviett, Debra Geoghan Chapter 13 Creating and Editing Presentations with Microsoft PowerPoint 2013 Copyright.
1 Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall. Access Module 2 Workshop 3 Queries and Data Access Series Editor Amy Kinser by.
Chapter Thirteen Defensive Strategies. Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall13-2 Defensive Strategies Defensive strategic.
Chapter Six Competitor Analysis and Sources of Advantage.
Chapter Six Competitor Analysis and Sources of Advantage.
Chapter Four The Customer Experience and Value Creation.
© 2012 Pearson Education, Inc. publishing Prentice Hall. Chapter 2 Situation Assessment: The External Environment.
GO! with Office 2013 Volume 1 By: Shelley Gaskin, Alicia Vargas, and Carolyn McLellan PowerPoint Chapter 2 Formatting PowerPoint 2 Presentations.
© 2012 Pearson Education, Inc. publishing Prentice Hall. Note 7 Company Assessment— The Value Chain.
Integrating Word, Excel,
GO! with Office 2013 Volume 1 By: Shelley Gaskin, Alicia Vargas, and Carolyn McLellan Word Chapter 1 Creating Documents with Microsoft Word 2013.
Create the Product 08 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall.
Marketing Information 04 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall.
Chapter Twelve Offensive Strategies. Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 12-2 Offensive Strategies Strategic market plans.
Skills for Success with Microsoft Office 2013 Volume 1 Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall. by Kris Townsend, Catherine.
© 2012 Pearson Education, Inc. publishing Prentice Hall. Note 25 SWOT Analysis.
Skills for Success with Microsoft Office 2013 Volume 1 Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall. by Kris Townsend, Catherine.
GO! All In One 2/E By: Shelley Gaskin, Nancy Graviett, Debra Geoghan Chapter 8 Using Word to Create Resumes and Cover Letters Copyright © 2015 Pearson.
Chapter Five Market Segmentation and Segmentation Strategies.
GO! with Office 2013 Volume 1 By: Shelley Gaskin, Alicia Vargas, and Carolyn McLellan Word Chapter 3 Creating Research Papers, Newsletters, and Merged.
© 2012 Pearson Education, Inc. publishing Prentice Hall. Note 22 Loyalty-Based Marketing, Customer Acquisition, and Customer Retention.
© 2012 Pearson Education, Inc. publishing Prentice Hall. Note 9 The Product Life Cycle.
GO! with Office 2013 Volume 1 By: Shelley Gaskin, Alicia Vargas, and Carolyn McLellan Introduction to Microsoft Office 2013 Features.
Product (or Service) Development Plan
© 2012 Pearson Education, Inc. publishing Prentice Hall. Note 18 Generic Strategies—The Value Map.
GO! with Office 2013 Volume 1 By: Shelley Gaskin, Alicia Vargas, and Carolyn McLellan Excel Chapter 3 Analyzing Data with Pie Charts, Line Charts, and.
© 2012 Pearson Education, Inc. publishing Prentice Hall. Note 16 What is a Marketing Strategy?
Chapter Fourteen Building a Marketing Plan. Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall14-2 Building a Marketing Plan Creativity.
GO! with Office 2013 Volume 1 By: Shelley Gaskin, Alicia Vargas, and Carolyn McLellan Word Chapter 2 Using Tables and Templates to Create Resumes and Cover.
GO! with Office 2013 Volume 1 By: Shelley Gaskin, Alicia Vargas, and Carolyn McLellan PowerPoint Chapter 3 Enhancing a Presentation with Animation, Video,
Chapter Eleven Portfolio Analysis and Strategic Market Planning.
David M. Kroenke and David J. Auer Database Processing: Fundamentals, Design, and Implementation Chapter Ten: Managing Databases with SQL Server 2012,
Organizational Behavior 15th Ed Diversity in Organizations Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall2-1 Robbins and Judge Chapter.
Chapter Two Marketing Performance and Marketing Profitability.
Note 20 Specific Marketing Strategies
Copyright © 2008 Pearson Prentice Hall Inc.
Copyright © 2008 Pearson Prentice Hall Inc.
Copyright © 2008 Pearson Prentice Hall Inc.
Copyright © 2008 Pearson Prentice Hall Inc.
Legislator Ideal Points from Classical OC and Issue-Specific OC (113th Congress). Adam Bonica rsf 2016;2:11-32 Copyright © 2016 by Russell Sage Foundation.
Comparison of Scores for Candidate Ideology Generated from Different Data Sources. Adam Bonica rsf 2016;2:11-32 Copyright © 2016 by Russell Sage Foundation.
Copyright © 2008 Pearson Prentice Hall Inc.
Copyright © 2008 Pearson Prentice Hall Inc.
Presentation transcript:

Services and Intangibles 10 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

Products Tangible SERVICES Intangible GOODS Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

Services Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

Perishability Service Characteristics VariabilityInseparability Intangibility SERVICES Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

Goods Dominated INTANGIBILITY Service Continuum People Based Equipment/Facility Based Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

Goods Dominated Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

Facility Based Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

People Based Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

CORE SERVICE AUGMENTED SERVICE Air travel to Seattle Frequent flyer miles In-flight wi-fi Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

Internet Services diverse and growing Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

Service Encounter Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

Social Elements Service Encounter Servicescape Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

Social Elements Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

Servicescape Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

Service Quality Attributes Search Qualities Experience Qualities Credence Qualities Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

Search Qualities Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

Experience Qualities Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

Credence Qualities Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

Measuring Service Quality Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

Marketing People Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

Marketing Places Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

Marketing Ideas Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America. Copyright © 2012 Pearson Education, Inc. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2025 SlidePlayer.com. Inc. All rights reserved.