Do not copy or post online without our permission How Social Media Benefits Small Businesses Survey Conducted by Jenny C. Huang Marketing Consulting June.

Slides:



Advertisements
Similar presentations
Online Marketing Plan For Small Businesses By Innovative Ad Solutions Visit Our Website Visit Our Website.
Advertisements

The Big Idea for the “Emerging Young Artists” is to do SMART marketing using digital marketing avenues. The idea is to create awareness and increase.
Tweet this PresentationTweet this Presentation Share on Facebook Share on LinkedIn Share on Facebook Share on LinkedIn 1.
Social Media Marketing Should I Use It In My Business?
The essential social toolkit Introducing Facebook, LinkedIn, Twitter and Blogs How do they fit into the bigger social media picture? What differences.
Social Media: Connecting Students & Faculty With Your School.
Small Business & Web Technology Going Social. Agenda What is Social Network? Why Social Network Matter? Trends in Social Networking – Facebook – Twitter.
SOCIAL MEDIA. TODAY Business Today Social Media Importance What is Social Media Social Media Platforms Facebook & Twitter Accounts.
SEO & SMO Working Plan Copyright © Orion Computech | | - | Skype: - vishal.orion.
Branding Your Company ON-LINE AND OFF. What is your brand?
Brand success How Social Media Builds Community Caroline Duley COM313 | Dr. Gournelos April 28, 2015.
SOCIAL MEDIA & CONTENT MARKETING PORTFOLIO LEIMKUEHLER MEDIA Katie Leimkuehler CEO & Social Media Consultant
 Digital marketing: Uses digital media to develop communications and exchanges with customers  Electronic media (E-marketing): Refers to the strategic.
Adriana Iordan Web Marketing Manager / Avangate Social Networking Media How the software authors should use it?
What does the course cover:  The course is a practical guide to use digital marketing to effectively reach out to internet audience while building your.
Top Objectives: 1.Increase web traffic and exposure 2.Become definitive authority on Coffee 3.Increase sales to coffee centric Food Service Operators 4.Engage.
Reach. Latinos. Maximize Social Media To.
2015 Q-2 Review. Q2 Highlights Content in Context 2.
SCORE January 12, 2015 Albuquerque, NM © 2015 Watermelon Mountain Web Marketing 1 Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing.
American Business Women’s Association October 23, 2014 Albuquerque, NM © 2014 Watermelon Mountain Web Marketing 1 Jan Zimmerman, Author Web Marketing for.
Strategic Social Media Marketing Tracy Tuten, Ph.D.
Current Status of Social Technology at AIAA. Background 2.
SOCIAL MEDIA FOR BUSINESS reqSmart. Some Facts about Social Media - I Years to reach 50 million users. Radio – 38 years Television – 13 years Internet.
Social Media for Business Case Studies Video 5 Social Media Training for Business Teachers #socialmediacasestudies.
Connecting You With Your Customers! Montgomery Area Market Study Conducted by Thoroughbred Research Inc. for the Advertiser Company, Inc. For Educational.
Developing A Social Media Strategy Around LinkedIn by Chris Raulf.
Business Blogging Secrets webinar 4 – Social Media Strategies Jean Maund
Digital Media Strategy The Social Media Affect. LOUISVILLE.EDU The people who define our global conversations Today, we use Google, Facebook and Twitter.
EagleSoaringHigher.comEagleSoaringHigher.com – Editorial Calendar: SAMPLE 2015 MondayTuesdayWednesdayThursdayFridaySaturdaySunday This is a SAMPLE 1 *Blog.
© 2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Social Media Marketing Trends to Watch Out for in 2015.
Social Media Made Easier #FairfaxCountyEDA Marketing Communications Strategies and Tactics January
Workshop: Measuring Marketing Performance By Better Marketing for POCC Unmana Datta Nilesh Bhojani.
RTV 453 Social Media All computers, iPads, cell phones off for each class and put away. You are encouraged to take hand written notes and be engaged in.
Public Relations & Social Media
12 3 Electrolux + Hanley Wood: The Strategy for an Accountable Business Partnership.
Social media and businesses Abhimanyu Shankhdhar.
Social Media 101/One-on-One: Today’s Pony Express! Friday, October 19, 2012 Use #afpmeet and #afpeeps.
Social Trends & Best Practices Managed Marketing Service Karen Levy Newnam.
Strategies to Build Online Presence for Business.
PROPANE RESOURCES Social Media Assessment. WHO IS PROPANE RESOURCES? Propane Resources assists propane retailers with any needs ranging from supply risk.
Top Social Media Platforms for Professionals. Top Benefits Networking The Job Search Keeping an Eye on Your Brand Keeping an Eye on the Industry 2.
Online Ad Management & Your New Marketing Secret Weapon.
A consistent social media presence is key to a good SEO strategy. Create engaging content that will encourage people to share. Encourage sharing on your.
TACTICAL APPROACH 0-3 MONTHS3-6 MONTHS6-9 MONTHS9-12 MONTHS+ 1) Listen Gain insights from listening to audience, Discover where the y “hang out” and what.
Social Media Marketing SURPRISING SOCIAL MEDIA STATISTICS.
Public Relations & Social Media. Public Relations What is.
This is your presentation title
COMPETITIVE ANALYSIS D CUSTOM TEMPLATE.
SOCIAL MEDIA MANAGEMENT
© 2013 Cengage Learning. All Rights Reserved
Social Media Marketing Plan
Social Media Marketing: A Strategic Approach, 2e
MKTG:5605 Brand Strategy in a Digital World Keeping up with the times
ციფრული მარკეტინგი ნიკოლოზ არჩვაძე.
Essentials of Social Media Marketing
Social Media Competitive Analysis
SOCIAL MEDIA MANAGEMENT
NEIV November 17, 2018 SOCIAL MEDIA 101.
Social Media Marketing Strategy Template
Caryn Brown BNI – Centers of Influence 8 August 2013
SOCIAL NETWORK 82% 60% 45% 26% 12% INSTAGRAM FACEBOOK TWITTER GOOGLE+
Digital Marketing Offerings
THANK YOU TO OUR PARTNERS
DSCR Group Content  Introduction  Social Media platforms  Social Media Marketing through Facebook  Social Media Marketing.
You don’t have to struggle with your
What is Public Relations? PR vs. Advertising
Lead Generation Through Social Media
Social Media Marketing Strategy Template
Digital Marketing Tuesday 8th October 2019.
Presentation transcript:

Do not copy or post online without our permission How Social Media Benefits Small Businesses Survey Conducted by Jenny C. Huang Marketing Consulting June 16, 2014

Do not copy or post online without our permission Social Media Benefitting Small Businesses -- Highlights Overall, social media is one of an important touch points for small businesses to participate in Social media levels the playing field for small businesses because they can play with bigger companies in marketing themselves with low barriers to entry Social media can be more fitting for certain industries in generating leads based on strengths (demographics reached) of particular outlets in showcasing your products or services and being the right kind of touch points in your sales and marketing cycles. Better audience targeting, engagement frequency, content strategy, and execution consistency all are equally important in driving the success of your social media marketing experience. Source: Jenny C. Huang Marketing Consulting

Do not copy or post online without our permission Q1: What industry is your business in? Survey Population Mix 50% has employees 25% has employees 12.5% has either 1-25 or 100+ employees Source: Jenny C. Huang Marketing Consulting

Do not copy or post online without our permission Q2: What are your goals in using social media? Social Media Intent A majority of technology companies use social media to generate leads Some tech/retail companies use social media to generate sales Source: Jenny C. Huang Marketing Consulting

Do not copy or post online without our permission Q3: What are your engagement frequency with social media? Social Media Engagement Frequency Source: Jenny C. Huang Marketing Consulting Youtube appears to be a top daily engagement, with Pinterest, Instagram and Twitter following lead. Blog, LinkedIn and Pinterest appear to be top weekly engagement among the population surveyed.

Do not copy or post online without our permission Q4: Which social media channel helps your business in terms of increasing sales or getting repeat business? (5=most helpful; 1=least helpful) Social Media Effectiveness in Generating Sales Source: Jenny C. Huang Marketing Consulting Blog, Youtube, and Pinterest seem to be effective for a majority of the survey participants in helping their businesses increase sales, with LinkedIn and Facebook following lead

Do not copy or post online without our permission Q5: Which of these social media channels do you buy paid ads? Social Media Free vs. Paid Usage Source: Jenny C. Huang Marketing Consulting A large % of population surveyed used free postings There seems to be a moderate linkage between paid ads/posting in generating sales among technology and consumer brand companies.