Presentation to IACI September 30th East and West Business Models Gilles Albaredes Managing Director, Crystal CG International

Agenda About Crystal CG Economic Landscape Culture and Business Business Models Conclusion

About Crystal CG

About Us? Crystal CG International is the European Headquarters of Crystal CG – one of the world’s leading digital media companies. Founded in 1995, Crystal CG has more than twelve offices worldwide including; Beijing, Hong Kong, Singapore, London, Los Angeles, Tokyo and India. Internationally Crystal CG employs over 3,000 dedicated experts. It operates in a wide range of industries including; sport, property, media, culture and public affairs. Iconic digital projects include; the Beijing 2008, Shanghai Expo and 2010 London 2012 Olympic & Paralympic Games.

Crystal CG

Economic Landscape

Economic Landscape Chinese Economy Western business in China: Ranked 2nd largest in 2010 (GDP) Ever expanding global footprint Multi-sector leadership (new economy is a key driver) Research and Development spent is growing (2% of GDP) Foreign trade remains a key issue Western business in China: First half of 2010 UK exports to China increased by 40% Active promotion in China China represents largest UK export outside of US and EU Costa Coffee seen as an example to follow What is the ideal nurturing environment ?

Culture and Business

Culture and Business Chinese business culture: Individual relationship based Government driven Price and low-cost-driven Speedy & Directive Western business culture: Image driven Typically not led by Government Quality-driven Process driven Consensus-driven Can both business cultures co-exist ?

Business Models

Business Models Where does China fit into the “Brand Landscape” ? Are top Chinese firms branded overseas? Huawei: $21b in 2009, founded in ‘88, EMEA founded in ‘05, ¾ Revenue outside China China Mobile: $67b in 2009, founded in ‘97, EMEA founded in ‘08, majority revenue in China SAIC: $59.3b in 2009, founded in 1955, re-launched ‘95, MG + GM +VW joint ventures, majority revenue in China Alibaba: $503m in 2009, founded in ‘99, 58% revenue outside China Crystal CG: Founded in 1995, largest CGI company, mainly Chinese revenue, growing internationally Globalisation Models differ: Joint Ventures Foreign acquisitions Fully-owned operations with Chinese management teams Step-by-step approach UK often chosen as the EMEA base

Conclusion

Conclusion Chinese businesses are expanding their footprint internationally China attracts Western brands Business cultures are radically different Business models could be more adaptive (on both sides) Early handicaps need to be lifted Active collaboration across academic institutions, an immense opportunity for strengthening East / West business collaboration

Any Questions?