Marketing Plan Review Landscape/Hi-Green Date : 1 st June 2012
Marketing Tools 1)Complete Product Presentation to sales team (to include corporate information, industry background and general, job references) for LS / Hi Green / Integrated Sustainable Landscape 2)Digital catalogue on Hi Green 3)Catalogue of Integrated Sustainable Landscape 4) s, Cold calling, Networking sessions, Group presentations and Exhibition 5)Advertisement in CityGreen magazine, 2 issues, featuring Hi Green - Jan & July 2012
Goals vs Actual 1)Digital catalogue on Hi Green & Integrate Sustainable Landscape 2) s, Cold calling, Networking sessions, Exhibition and Group presentations. 3)Advertisement in CityGreen magazine, 2 issues, featuring Hi Green - Jan & July 2012 Goals setDone / In Progress -- Done -- Residential (Park villas and Swettenham Road). Upcoming Bex Asia Advertise in Jan/July 2012 CityGreen magazine – Received 2 enquiries (New Market St & Parsons Brinckerhoff)
Goals vs Actual …. cont’d Presentation Breakdown : 1 presentation per quarter -- CDL & Capitaland 1 presentation every 2 months -- ID Architect & CPG (JTC & Changi Hospital) Landscape 3 -- Jurong Consultants (Sin ming Auto & Cleantech 2 presentations per quarter Broadway Malyan & Burega Farnell Main 2 presentations per month -- China jingye (One Canberra, The Nautical & The Canopy) & Takenaka Corporation Goals setDone / In Progress Up coming – Cicada, Tritech & Dragage
Goals vs Actual …. cont’d Goals set Done / In Progress Target NSC Tender Interviews - minimum 6 tender interviews per quarter Target ITQ per quarter – minimum 10 ITQs per month -- Parsons Brinckerhoff (Urbanis), SGH Tender (CPG), The Plaza A&A (DP Green) -- Changi, HDB, IMH, NUS Green Roof, Marsiling Secondary School and etc…. Total Sales Closed From Landscape Department – 3,502, % Target of $6.46 Million for LS in 2011/2012
Thank You !