4.09 Ethan

Which situation is an example of sugging? A salesperson offers a customer the opportunity to try an expensive product free of charge A telemarketer asks a customer if s/he knows anyone who would want to buy a certain product A marketer tells a customer that s/he is conducting research, and then begins a sales pitch A business promotes a product by sending samples to its customers without authorization

Explanation question 45 C. A marketer tells a customer that s/he is conducting research, and then begins a sales pitch. SUGGING is an unethical practice in which a marketer pretends to conduct research, but, in fact, is really attempting to sell a good or service to a consumer. SUGGING is deceptive and rarely facilitates a long- term selling relationship. It also harms the integrity of the general marketing- research field because potential respondents who have been subjected to SUGGING are less likely to trust researchers and are likely to question their true motives. A telemarketer who asks a person if s/he knows anyone who might buy a certain product is trying to obtain a referral. Sending samples to consumers is a promotional technique. A salesperson providing a customer the opportunity to try a product for a certain period of time is implementing a strategy to make a sale.