Do you worry about global warming out of residual guilt over all the CFCs that went into maintaining your big ‘80s hair? Did you become a techno-geek after seeing Tron? Then welcome to Rewind, a monthly magazine for Generation X-ers who drive their hybrids to work but still want their MTV. Rewind thinks outside the box – we analyze the pop culture of our youth and see what it tells us about where we are today (and how we got here). With a sarcastic wit, we’ll compare the past with the present and give a glimpse into where our beloved childhood icons have gone. Rewind shows Generation X all the fun of their youth and examines how they’ve all grown up.

Audience Profile Generation X – born between 1965 and 1980 Men and Women Household income - > $45,000 Live in the suburbs of major cities with populations > 500,000 Total buying power of Generation X - $937 billion

Use of Leisure Time – Hours per Day Source: Generation X: Americans Born 1965 to 1976 (5 th edition, The American Generation Series by New Strategist)

Generation X’s Market Share for Entertainment Source: Generation X: Americans Born 1965 to 1976 (5 th edition, The American Generation Series by New Strategist)

Competitors

Rewind ’s monthly editorial content covers a broad range, from the birth of MTV to electric cars and from wicked rumors to insightful analysis. We give our readers what they want: a look at their past that informs and entertains them while challenging them to critically examine today’s world.

Rewind’s Layout Front of the Book Postcard From The Edge – Letter from the editor Read My Lips – Reader’s letters There’s Something Going On – Current Events Sneak Previews – Reviews of Current Movies, TV shows and CDs Time After Time – Reviews and Analyses of Movies, TV shows and Albums from the Past I Don’t Wanna Grow Up – A Look Back at Toys, Video Games, Food and Fashion

Rewind’s Layout Feature Well Back of the Book 30-something – Practical Info and Advice for Generation X-ers Trivial Pursuit – Quiz on Pop Culture Theme That’s All – A last gasp, a visual comparison of something or someone from the good old days with a modern equivalent

Logo: Rockwell Condensed Headings: Cooper Black Body Text: Minion Pro Sidebar Text: Myriad Pro