Coffee Shop on Spadina Along Bank the Kathleen Boskill & Michelle Keen

VISION  Our goal is to be a place of comfort and warmth for friends to meet  We want weir visitors to have a place to sit and talk while enjoying the view

OFFERINGS  Fair trade organic coffee & teas  Home baked pastries & desserts  Freshly made soups & sandwiches

PLACE  High traffic area  Both vehicle & pedestrian  350,000 visitors annually  Limited Options

PROMOTION

PRICE Mueseo Starbucks Tim Horton`s City Perks Along the Bank High Price Unique Standard Low Price

CAPITAL INVESTMENT Land & Building Renos 100,000 Paving 5,000 $704,000

CUSTOMER BREAK-EVEN Base Case IRR: 28.6% NPV: $98,707 Base Case IRR: 28.6% NPV: $98,707

REVENUES Revenues280,476344,985388,971418,630437,678 Expenses253,535259,369261,021262,904264,972 Net Income 23,43974,486111,316135,482150,254

CRITICAL VARIABLES Units of Sale (Customers)WagesPrice

CONCLUSION