Web Templates Challenges Tie-up Web design with design Templates Incorporate “Questions to be answered” from the clients (marketing managers and conference planners) Adhere to University style guidelines Follow current Web best practices

HOUSE PACKAGE Three alternatives

A: The Penn State Look plates/Housepackage/ plates/Housepackage/ Classic blue and white color scheme, close association to Penn State brand name Arial view of old main, and assorted pictures of the campus which change with each click

1. Search bar for easy search & registration 2. Title and image closely tied to PSU brand name 3. Bird seed, to show where in hierarchy you are 4. Easy link to send the URL to friends—this data is collected for later analysis 5. Flexible left navigation— makes it easy to add links as the site grows 6. Text only version available 7. Currency, last update stamp 8. Links to sponsoring agency and college 9. Additional color photos related to the program

B: The Universal Look plates/Housepackage/defaultb.asp/ plates/Housepackage/defaultb.asp/ Simple color background with no images with focus on conference title Arial view of old main, and assorted pictures of the campus which change with each click

Same online features

C: High Impact Look plates/Housepackage/defaultc.asp/ plates/Housepackage/defaultc.asp/ Elegant color scheme with focus on title of conference, with scope of photo addition Arial view of old main, and assorted pictures of the campus which change with each click

Same online features

Web-only Extras Add color pictures related to the program through out the site Online registration announcements to listserves, newsgroups Save a date/Next year’s announcements on the same URL Program gets listed in Penn State Search engine