Lesson 5: The Art and Science of Junk-Food Marketing Positive Food Marketing

Student Question Have you seen any healthy food commercials?

Answer: There are almost none that market healthy fruits and vegetables

LIVEWELL COLORADO Non-Profit Organization Committed to Reducing Obesity in Colorado Focused on Healthy Eating and Active Living

MORE MATTERS Sponsored by the Center for Disease Control (CDC) Promotes “fresh” fruits and vegetables Increase public awareness of eating more fruits and vegetables

Student Question How many of you have heard of a grocery store named “Whole Foods”?

Whole Foods Founded in Austin, Texas in 1980 Two core values: –Selling the highest quality natural and organic foods –Promoting the health of consumers through nutrition education Focused on promoting food that provide the most health value.

ALBERTSON’S COMMERCIAL e.com/watch?v=R4 mRUmmtDgA

KASHI “SEVEN WHOLE GRAINS ON A MISSION” Best Branding Ever! –Focus on whole grains –7 grains are hard red wheat, brown rice, barley, buckwheat, rye, triticale and oats Provide cereals, crackers and whole grain meals

STACY’S CHIPS e.com/watch?v=a owTC6_OFkEhttp:// e.com/watch?v=a owTC6_OFkE

Policy Speaker Student Advocacy Letter

Deconstruct My Snack Journaling