Getting Personal Mike Scott

25 November 2015 Personalisation  Personalisation: is the process of tailoring service to individual users' characteristics or preferences.  Personalisation: is a means of meeting the customer's needs more effectively and efficiently, making interactions faster and easier.  Using Data: collected from a number of different sites, which can result in the creation a personalised extensible information index in real time, which is normalized and correct.

25 November 2015 Customer Centric Convergence Voice & Data A seamless, intuitive converged service that runs across multiple devices Fixed & Mobile Seamless services that are independent of the access method used Comms & IT Service management that runs across both domains with end to end performance guarantees Media & Network Device independent media services available over any network

25 November 2015 Importance of Data  Data: is the single most important resource that the ICT industry has – it is the biggest asset!! Legacy: In the past we have been able to get around the problem or ignore it through the use of stove pipe data solutions based on individual products or system stacks. Future requirement: This will not be viable now and in the future for the real time nature and data dependency of new wave applications. A data solution that supports multi-product bundled solutions is required. Unlock knowledge: Data needs to be personal, valid and available to a variety of new applications that require real and non real-time access. Requirement: We will not be able to provide solutions required given the current deployed data paradigm. This needs to change - there is not a single tool or application that does what is needed.

25 November 2015 From Spaghetti to Lasagna Streamlined layers Applied across Enterprise Integrated at solutions assembly service Service “stove pipes” Network and application specific standards, systems and capabilities Integrated at channel or customer point

25 November 2015 Broadband line Personal Mobility Bluetooth Wi-Fi

25 November 2015 Enterprise Personalisation Integrated Personal Communications is Happening. As voice services move to the Web and to IP, convergence is inevitable. Consumers will want to create a “personal communications hub”.

25 November 2015 Data Fusion  Data fusion: is generally defined as the use of techniques that combine data from multiple sources. Gather that information in order to achieve inferences, which will be more efficient and potentially more accurate than if they were achieved by means of a single source. Data fusion is a low-level Fusion process. Fusion processes are often categorised as low, intermediate or high, depending on the processing stage at which fusion takes place.Fusion Low level Data fusion combines several sources of raw data to produce new raw data. Fused data is more informative and synthetic than the original inputs.

25 November 2015 Vi-Search Data Data Fusion Real-TimeNon Real-Time Business AnalyticsBusiness Intelligence Analysis FraudSecurityRisk Mgmt Applications GUI Data Fusion

25 November 2015 Innovations Success

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