“Critical Success Factors in ICT Business”

Business Criteria

Software Business Strategies Agro Tourism Fashion Export local Auto Supporting i.e. Software Business Enabling BiZ Key Success Factor: Niche Industries

Government’s Initiatives New 5 Es Policy: ICT 2010phase 2 E-Business E-Government E-Knowledge E-Services E-Security (E-Industry, E-Commerce, E-Education,E-Society,E-Government) SME Promotion Competitiveness and Sufficiency Economy

Firm Strategy, Industry Structure Related and Supporting Industry Labor Intensive Trap Market Demand Global Floor Firm Strategy, Industry Structure Related and Supporting Industry “ISO” Ceiling Low Cost, Low Value Trap Labor Intensive Supply Source: Porter Competitiveness

Firm Strategy, Industry Structure Related and Supporting Industry New Paradigm Vertical/Specific Industry Market Demand Firm Strategy, Industry Structure Related and Supporting Industry Global Floor “ISO” Ceiling Low Cost, Low Value Trap Labor Intensive Supply Source: Porter Competitiveness

Productivity High Performance Workplace Investment Skilled Workforce Source: Building Competitiveness in Thailand

Workforce High Cost Thailand Low Low Quality High Developed Countries Other Low Cost Developing Country Low Low Quality High

Knowledge Base Economy

Business Positioning ??? t-5 yr t+5 yr t Integrated Integrated Industrial Eco-Industry Industrial Specialized

Industry Development

Boston Model

A Paradiam in Software Business Community Facilitate Virtual Commitment Commerce The ability to transact business Collaboration Providing services to facilitate commerce Enabling supply chain Content Value-add repositories Various of Information Connectivity Integrate with back-end systems (e.g., ERP)

Influencing Technologies

The Future Leap Frog Technology Productivity Improvement Knowledge Base Paradigm Shift

Technologies Nano Genomics Digital

Convergence of Technologies

Nanotechnologies Human Barcode & Global Positioning System (GPS) Government officials in Mexico have been injected with a chip to help locate them in the case of a kidnapping. Source: verichip

Next Generation Mobile Phones Source: nttdocomo

Visual Communication

Infrared Payment

Vending Machine

Barcode Source: intel

Electronic Product Code (EPC)

802.11x LAN-to-LAN Hot Spot Peer-to-Peer

Hot Spot

Example of Software Solutions for Business

ICT Systems Business Analysts & Planning Executives Historical Executives Operation Employees and Managers Now we can provide any level of information to any type of user knowing that we are presenting a single version of the truth across the enterprise Real-Time Transactions Summarized

IT for Operation Summaries Transactions Marketing Supply Chain Sales HR Service Financials Contracts Order Management

Supply Chain Management (SCM)

E-Supply Chain

Enterprise Information: Business Analysis and Executives On-line Transaction Processing Systems Operational Data Store Entreprise Data Warehouse Data Marts External Data Source Query Tool Portal OLAP Application Mining ETL Enterprise Application Interface (EAI)

Customer Relationship Management (CRM) Business Processes Organizational Structure Information Technology Platform Culture/ Management Style Customer Relationship Management Product Development Marketing & Sales Distribution Customer Operations Billing

Aligning and Focusing Resources On Strategy HUMAN RESOURCES BUSINESS UNITS EXECUTIVE TEAM INFORMATION TECHNOLOGY BUDGETS AND CAPITAL INVESTMENTS

Balanced Score Card (BSC) Customer Financial Value Proposition Learning & Growth Internal Biz Process

Impact of Infrastructure

Number of Telephone Lines (Fixed)

Number of Mobile Users

Mobile Potential Growth Singapore 3M Malaysia 9M Thailand 23M (30M+ 2006)