WebScan Change Order

WebScan change order: What is it? Beginning in 2010 changes to a WebScan order will need to be submitted via a WebScan change order WebScan change order is a way to store and submit Targeting, Billing and Creative campaign changes Submitting a change order will deduct points from your station’s total points allocation

WebScan change order: What is it? Types of changes include: -Adding additional products to an order -Adding additional targeting instructions to an order -Adding additional creative to an order -Changing an existing product’s impression goals -Changing an existing product’s targeting instructions -Changing an existing product’s sections -Changing an existing product’s start and/or end date -Change in cost (product and/or campaign total) -Cancelling or red lighting a product

WebScan change order: What is it? Additional types of requests will be added at a later date. Until these are added, no points will be deducted for these requests : Creative changes (revisions) Linking URL swap DART priority changes (increase or decrease in priority) Flighting creative (multiple creative with different run dates for one ad flight) Creative swaps (providing specific trafficking instructions related to creative swaps)

WebScan change order: What is it? Until the implementation of the change order process for these requests, please follow these steps for each type of request: -Creative changes (revisions): Continue sending revisions to your CS via -Linking URL swap: On the “Creative Direction” tab, indicate “provide creative” for the product and provide the new URL in the “linking URL” field. In the “description” field, indicate “URL swap.” -DART priority change: Request a change in DART priority on the “Targeting Info” tab at the product level in the “Targeting notes” field. Example: increase the DART priority -Flighting creative: Indicate specific run dates for creative on the “Creative Direction” tab for the product in the “Specific Direction” field -Creative swaps (providing specific trafficking instructions related to creative swaps): Continue sending trafficking instructions to your CS via

WebScan change order: How does it work? Orders that have been “All Approved” and processed by IB (WebScan “Sent to IB” status) will have the “change order” option available Change orders can be made before the campaign has ended Orders that have passed their campaign’s end date will not have the change order option available. These orders will appear in completed status. After the campaign has ended, a new order will need to be submitted (which will result in a new DART order)

WebScan change order: How does it work? Users will be able to access the change order option by clicking on “change order” in the “View Orders” screen or by using the search tool

WebScan change order: How does it work? The “change order” user interface is similar to entering a new WebScan order; the same tabs are available Users will see the campaign’s current products’ targeting information and will be able to make revisions Users will see the campaign’s current products’ creative information and be able to request or provide additional creative

WebScan change order: How does it work? The change order process will take you through your existing order and allow you to make changes to available fields Fields that are not available for change will be ‘locked’ and are not editable Should you need to change a targeting field that is not editable, you will need to cancel the existing product and add a new product with the new targeting information

WebScan change order: Campaign and Package Tab

You are able to change the following fields: Station Account Executive Name Station Account Executive Telephone High Priority Order (note: this refers to when you would like IB to begin production on the order and does not refer to ad server priority) Add an additional package to the order You are not able to change: Advertiser Name Campaign Name Campaign Flight Dates Removal of an existing package

WebScan change order: Campaign and Package Tab

WebScan change order: Targeting Tab

The “Targeting” tab will include all line items previously ordered plus items included in any additional packages you may have selected The status of each line item will be displayed: New: A line item added during the change order process Scheduled: A line item that has not started running yet (start date is in the future) Running: A line item that has started running (start date in past, end date in future) (NOTE: a line item will display as “running” even if the creative has not been scheduled – the status refers only to the flight dates) Completed: A line item that has finished running (end date in past) Cancelled: A line item that has been cancelled by the user during the change order process

WebScan change order: Targeting Tab On the “Targeting” tab, the user may: Add new items Cancel running or scheduled line items Adjust the following fields on running or scheduled line items: Impressions Cost Flight Dates –Note: you may not change the start date to a date in the past Sections Flight Type Additional Targeting Instructions

WebScan change order: Targeting Tab Clicking “Save” will display the points incurred for new line item trafficking and/or campaign optimizations

WebScan change order: Creative Direction Tab

The previous creative direction and/or creative for each line item will be displayed with the version submitted noted The general campaign direction will be locked but a future feature will allow the user to provide new direction The user may: Request new creative for an existing or new line item Provide new creative for an existing or new line item Request IB use creative direction provided for an existing or new line item Request IB use creative provided for an existing or new line item

WebScan change order: Creative Direction Tab

WebScan change order: Targeting Tab Clicking “Save” will display the points incurred for new creative requests

WebScan change order: Billing Info Tab Changes on the Billing Info Tab will replace the Billing Change function in WebScan Similar to the Billing Change - comments will be saved in the order noting the changes to overall revenue NOTE: The user is able to change the Agency and Sales Rep information however this information will overwrite any previous information which is not stored

WebScan change order: Billing Info Tab

WebScan change order: Review change order Tab Users will be able to review the changes and/or additions they have made to the order before submitting the order for station approval Line items that have changed will have the status ‘changed’ and the fields that have changed will be Green in color New line items will have the status ‘new’ New Creative direction will also display “new” next to the detail

WebScan change order: Review change order Tab

The Campaigns Points charged for this version of the order will be displayed at the bottom of the review order screen

WebScan change order: Order Detail View After the order has been submitted for approval the user can click on the “Version History” link for a detailed breakdown of each line item that it is submitted to the ad server The “Version History” will display each line item and highlights changes As multiple change orders are entered the “Version History” will build showing each change that has been made

WebScan change order: Order Detail View

WebScan change order: Approving Clicking on “Submit for approval” will submit the WebScan order for approval through the same approval process as new orders Approvers will see a new layout of the WebScan details when approving -Line items that have changed will have the status ‘changed’ and the fields that have changed will be Green in color -New line items will have the status “new” -New creative direction will also display “new” next to the detail -Campaign points summary -Current points balance, and balance after the order is approved

WebScan change order: Approving

At the bottom of the approval screen will be the “Campaign Points Summary”, the current points balance, and balance after the order is approved

WebScan change order: Questions? If you have questions when submitting a change order, please contact your Campaign Specialist