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2 THE F1 EXPERIENCE JONATHAN MARTIN CHIEF MARKETING OFFICER EMC

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4© Copyright 2015 EMC Corporation. All rights reserved. *2012 IFM Global Sports Marketing Surveys Report $5,213,346,434,941

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7© Copyright 2015 EMC Corporation. All rights reserved. 33,000,000,000,00025TB/week 750 models 6 hours 3000 hp 50m/s60% 600 parts >15,000 drawings 4000 parts >150 sensors 100/s >25MB per lap >1 BILLION

8© Copyright 2015 EMC Corporation. All rights reserved. TECHNOLOGY PARTNERSHIP

9© Copyright 2015 EMC Corporation. All rights reserved. PREVIOUS STATE Multi-layer Switched Network Single Enterprise Data Centre Physical & Virtual Servers Traditional Client /Server Model Architecture Based On Manually Tiered NAS Storage

10© Copyright 2015 EMC Corporation. All rights reserved. TRANSFORMATION BLUEPRINT RAPID ANALYSIS TRUSTED IT DATA PROTECTION CONTINUOUS AVAILABILITY PRIVATE CLOUD AUTOMATION VIRTUALIZATION RAPID PROVISIONING BIG DATA TIERING SCALABILITY

11© Copyright 2015 EMC Corporation. All rights reserved. Private Cloud Resource Pools Enterprise Datacenter Private Cloud Resource Pools CFD Datacenter VPLEX Replication Protection Replication Atmos Archive CTA Data Domain Backup Atmos Archive CTA Data Domain Backup SOLUTION OVERVIEW

12© Copyright 2015 EMC Corporation. All rights reserved. VMware vCenter Suite Application Services HA vMotion Storage vMotion Cisco 1KV vSheild Zones DRS Hot Add AvailabilityScalability VMware vSphere Security Private Cloud Resource Pools Primary Trackside Environment (Truck One) VDI Applications Cold Standby / Simulator EnvironmentPortable Trackside Environment VMware vCenter Suite Application Services HA vMotion Storage vMotion Cisco 1KV vSheild Zones DRS Hot Add HA vMotion Storage vMotion Cisco 1KV vSheild Zones AvailabilityScalabilitySecurity Private Cloud Resource Pools DR Trackside Environment (Truck Two) VDI Applications TRACKSIDE OVERVIEW

13© Copyright 2015 EMC Corporation. All rights reserved. VMware vCenter Suite Application Services HA vMotion Storage vMotion Cisco 1KV vSheild Zones DRS Hot Add AvailabilityScalability VMware vSphere Security Private Cloud Resource Pools Primary Trackside Environment (Truck One) VDI Applications Cold Standby / Simulator EnvironmentPortable Trackside Environment VMware vCenter Suite Application Services HA vMotion Storage vMotion Cisco 1KV vSheild Zones DRS Hot Add HA vMotion Storage vMotion Cisco 1KV vSheild Zones AvailabilityScalabilitySecurity Private Cloud Resource Pools DR Trackside Environment (Truck Two) VDI Applications TRACKSIDE OVERVIEW

14© Copyright 2015 EMC Corporation. All rights reserved. Benefits Realisation vBLOCKS Consolidation of 15 systems onto 2 vBlocks Doubled peak IOPs to 70,000 Peak throughput in excess of 1000 MB/s Doubled capacity to 400TB CLOUD STORAGE PLATFORM 100% redundancy Archived 178 TB of data Performance on a par with legacy primary storage Policy-based tiering DATA DOMAIN 300 TB of pre-deduplicated data protected Capacity consumed ~50 TB Deduplication ratio of 8x 90 days of rolling protection

15© Copyright 2015 EMC Corporation. All rights reserved. APPLICATION Decouple Apps From The Infrastructure Data-centric App Dev Iterations, Scale & Performance MANAGEMENT Interlinked Private & Hybrid Cloud Unified Storage Control & Reporting Greater Automation And Orchestration SECURITY Identify & Mitigate Cyber Threats Greater Visibility & Control Of IP Governance & Risk Management INFRASTRUCTURE Device & Location Agnostic Access To The Desktop Object/HDFS – Huge Data Growth VMs Moving To Containers BACKUP & ARCHIVE Point-in-time Recovery Hybrid Archive Seamless Recovery Of Historical Data 5 FOCUS AREAS TO GET THERE…

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