Why use widgets?
What we’ll be covering? What are widgets? What types do we have The strategy around them Examples Into the software
What are widgets? It's a small application that can be installed and executed within a web page by an end user. It occupies a portion of a webpage and does something useful with information fetched from other websites.
For Engaging Networks This means you can take any action or some data Customise the look and feel And drop it onto almost any website
When they are useful Integration into website Can live where we can’t host your pages - homepage Can be distributed almost anywhere URLs can be friendly Can be embedded into social networks Partners or supporters can take the lead - distribution
When you might use hosted pages instead If you need dynamic form behaviour If you want complex redirects after form submission If you want to pre-populate supporter data from an If you want considerable page optimisation
Different types
Sign up forms Text goes here
Campaign actions
Petitions
Donations
Display widgets – counters
Display widgets – thermometers and roll calls
Customised display widgets using XML
Does fundraising work on Facebook? PETA set up a Facebook widget asking supporters to take a campaign action, then donate They raised £20
But… The action takers were sent a series of fundraising asks over three months via 7.1% converted into donors 30% signed up as recurring donors
Into the software
Recap
Creating a widget Text, layout and user flow is derived from the base campaign If the base campaign is not LIVE (status is New) then the widget will run under TEST mode You will need some CSS knowledge to harness advanced styling options
Basic styling Design a background that fits the dimensions of your widget Add branding and space for your copy and form elements to sit Remember to test the whole process
Advanced styling Coming very soon – ‘themes’ It does require you to know your way around some CSS There are commonly asked questions and their solutions in the help documentation For fixes you can always Use the help documentation
Don’t forget tracking
Thank you