PEP2 Methodology for Social Marketing Milestones November 2010 – March 2011

November - December TWG meeting (list how many) Meeting documentation: agenda, list of people invited/attended, minutes/brief summary, outcome and photograph from consensus workshop,, key outcomes / action points TWG composition (list of names and positions)

November - December Stakeholder meeting (including actual or potential ManCom members) Meeting documentation: agenda, list of people invited/attended, Customized PP presentation, minutes/brief summary, outcome and photograph from consensus workshop, key outcomes / action points Mancom composition (list of names and positions) – preliminary if not yet established

November - December Revised result chains ToC box and narrative Gantt chart (customized by CF until June, showing TWG and stakeholder meetings); Counterpart breakdown (Excel) and official confirmation letter from LAP CF (& LAP) satisfaction survey

January Qualitative research Directed conversation/FGD/photo-voice write up see directed conversations and composite profile (see Lola p in Lola) =>Qualitative data can be added to the “general” section of the audience profile in table in understanding our audience p 84 in Lola). =>(audience persona - this will be covered in 2 nd University phase but data gathered will help create it; see example from session taught by Brooke; Madagascar; Serena island, not in Lola)

January Result chain validated ToC validated RarePlanet pages updated + 3 photos sent Videos and photos passed over (5min footage / month)

January Quantitative research: Preliminary objectives Campaign survey plan (TA, geographic scope, sample size and methodology Campaign questionnaire finalized in Survey Pro

January TWG planning workshop & PCRA training: TWG planning workshop agenda and minutes, attendance list TWG VMG, org structure, roles, responsibilities TWG action plan (3 or 6 months) PCRA plan (3 or 6 months)

February Quantitative research: Enumerators trained (create a training agenda) Pilot survey conducted Survey conducted Data entry commenced

February PCRA (February to April) Trainings for TWG on: PCRA activities (dry run) on log book systems in place at guardhouse Meeting facilitated by TWG for stakeholders (and Mancom if already formed) on involvement in PCRA community workshop and underwater community monitoring, MERF survey

February Training and activity by TWG for Mancom and community Resource mapping (fishers and gleaners map) MPA enforcement data Trend diagram Calendar diagram MPA history and folklore Fish and gear inventory Focus group discussion (enforcement incentives) Socio-economic (focused on fisheries) Log book systems in place at guardhouse Community coral reef monitoring team (formation) training and survey PCRA documentation MERF surveys(?)

February ManCom (February to April) Mancom formation (if needed) MPA effectiveness rating facilitated by TWG with ManCom ManCom planning workshop VMG; finalize ManCom composition

March Quantitative research Data entered in Survey pro Data analyzed in custom report Audience segmentation Data summary section completed (see p 47 – 83 Lola) Quantitative data added to audience profile (see Lola p83-86) SMART Objectives finalized Flagship species determined

Module 2, Unit 4, Sub-Unit RarePlanet Milestones Identifying Secondary Research Writing an Executive Summary Presenting your Campaign Theory of Change Communication Stressors Paper Preliminary Theory of Change Narrative Preliminary Site Summary Organizational Communication Narrative Preliminary Concept Model Preliminary Threat Ranking Preliminary Results Chains (Miradi file + J Peg) Preliminary SMART Objectives (miradi or word) Questionnaire Survey (questions finalized in Survey Pro) Data entry completed in survey Pro Pre-campaign survey analysis (in Survey Pro + word) Barrier Removal Operations Plan Preliminary Monitoring Plan Revised Theory of Change Project Plan Executive Summary Project Plan Project Plan presentation Creative Brief Marketing mix Preliminary work plan (COWP) & narrative