Interoperability

Proven Data and BI Platform *Source: Gartner Magic Quadrant for Business Intelligence Platforms, 2008 & Gartner Magic Quadrant for Data Warehouse DBMS, Source: “Worldwide Relational Database Management Systems 2007 Vendor Shares,” Carl W. Olofson, IDC, June 2008 Over 6 Million Downloads of SQL Server 2008 Over 6 Million Downloads of SQL Server 2008 In Leaders Quadrant in Gartner Magic Quadrants for DW & BI * In Leaders Quadrant in Gartner Magic Quadrants for DW & BI * Leading Performance Benchmarks: TPC-H, TPC-E, & Applications Leading Performance Benchmarks: TPC-H, TPC-E, & Applications SQL Server is the Fastest Growing Relational Database WW + SQL Server is the Fastest Growing Relational Database WW +

END USER TOOLS & PERFORMANCE MANAGEMENT APPS Excel SharePoint Server BI PLATFORM SQL Server Reporting Services SQL Server Analysis Services SQL Server RDBMS SQL Server Integration Services SharePoint Server DELIVERY ReportsDashboardsExcelWorkbooksAnalyticViewsScorecardsPlans

Compare prices & features $494K 10x $1,398K14x $528K 10x

3 years of FREE support

Even with an 80% discount, Oracle still more expense

Consolidate Data Systems Rationalise data platform Rationalize hardware Cut energy consumption Reduce real estate requirements Lower administrative overhead SQL Server DBAs manage over 3 times as many databases as Oracle DBAs Annual cost of administering an Oracle database is over 3 ½ times of that for SQL Server Alinean Group 2007 SQL Server DBAs manage over 3 times as many databases as Oracle DBAs Annual cost of administering an Oracle database is over 3 ½ times of that for SQL Server Alinean Group 2007

Server Refresh Benefits (Single Core) Source: Intel estimates as of Nov Performance comparison using SPECjbb2005 bops (business operations per second). Results have been estimated based on internal Intel analysis and are provided for informational purposes only. Any difference in system hardware or software design or configuration may affect actual performance. For detailed calculations, configurations and assumptions refer to the legal information slide in backup Intel ® Xeon ® Single Core Servers 2009 Performance Refresh 1:1 Up to 9x Performance 184 Intel ® Xeon ® 5500 Based Servers 18% Annual Energy Costs Estimated Reduction – OR – Efficiency Refresh 9:1 21 Intel ® Xeon ® 5500 Based Servers As Low as 8 Month Payback 90% Annual Energy Costs Estimated Reduction

A Comprehensive Platform

Trusted, Scalable Platform

# of CVE – Software Flaws Notes: Update as of 1/13/2010 Vulnerabilities are included for SQL Server 2000, SQL Server 2005, SQL Server Oracle (8i, 9i, 9iR2, 10g, 10gR2,11g) Source: NIST National Vulnerability DatabaseNIST National Vulnerability Database Security – Know the Facts

# of CVE – Software Flaws Notes: Update as of 3/01/2010. Vulnerabilities are included for SQL Server 2000, SQL Server 2005, SQL Server IBM DB2 (8.0, 8.1, 8.2, 9.0, 9.5) Source: NIST National Vulnerability DatabaseNIST National Vulnerability Database Security – Know the Facts

# of CVE – Software Flaws Notes: Update as of 3/01/2010. Vulnerabilities are included for SQL Server 2000, SQL Server 2005, SQL Server MySQL Source: NIST National Vulnerability DatabaseNIST National Vulnerability Database Security – Know the Facts

Enterprise-level Security and Scalability

Trusted Data Assets

Master Data Management

MDS in Customer Marketing Improves Response / Reduces Costs

Complex Event Processing

StreamInsight

High Scale Data Warehouse

Massive scale at low TCO

IT & Developer Efficiency

Multi-Server Management

Optimize Resources CONSOLIDATION

Increasing Availability

Improve Efficiencies

Managed Self-Service BI

Enterprise Business Intelligence (BI) – Todaydatawarehouse(DW) Datamart Datamart Data Model Reporting Tool (1) MOLAP MOLAP Reporting Tool (2) Tool Data Source OLAP Browser (2) Online Analytical Processing (OLAP) Browser (1) Reporting Tool (3)

DW Datamart Datamart MOLAP MOLAP Enterprise BI – A Messy Reality Data Model Reporting Tool (1) Reporting Tool (2) Tool Data Source OLAP Browser (2) OLAP Browser (1) Reporting Tool (3) DuplicateModels OLAPversusReporting DuplicateData

DW Datamart Datamart Data Model BI Applications MOLAP MOLAP Reporting Tool (1) Tool Data Source OLAP Browser (2) OLAP Browser (1) Reporting Tool (2) UDM Enterprise BI – With A UDM

DW Datamart Datamart Data Model BI Applications MOLAP MOLAP Reporting Tool (1) Tool Data Source OLAP Browser (2) OLAP Browser (1) Reporting Tool (2) UDM A single dimensional model for all OLAP analysis and Relational reporting needs Enterprise BI – With A UDM

Dashboards Rich Reports BI Front Ends Spreadsheets Ad Hoc Reports AnalysisServices Cache XML/A or ODBO UDM SQLServer Teradata OracleDB2 LOB DW Datamart Enterprise BI High-level Architecture

Empower End Users

Introducing PowerPivot Analyzing Massive Data Volumes in Excel With a few mouse clicks, a user can create and publish intuitive and interactive self-service analysis solutions. PowerPivot for Excel PowerPivot for SharePoint

Share & Collaborate

Capitalizing on Existing Reports with Report Part Gallery Reusing Report Components Reusing common report elements helps to accelerate report creation, cut down costs, and increase end- user adoption. SharePoint provides the central location for sharing and editing reports and automatically synchronizes published content objects.

System performance-Resource utilization-Application usage

Application details-Performance metrics-Security and settings

ATOM Feed Published Reports SharePoint Farm Report-Based Data Feeds Encapsulating Data Sources SQL Server Reporting Services 2008 R2 Data feed capabilities are provided out of the box in every report. OLTP and OLAP Data Sources

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