 The central economic imperative of the network economy is to amplify relationships. › The way to do this is through a NETWORK

 Structure to generate relationships  Members relate as peers › Help make things better

 Def – To fuse producing and consuming into a single verb.

 Prosuming occurs mostly online  When people prosume on large scales, it is called Mass Customizations

 Lets producers cater directly to you  Leads consumer to be happier with final result

 Smarter relationship technology  P3P cards – track information

1) Create a tailored product 2) Recalling preferences intelligently 3) Anticipating what they (the customer) want before they articulate it. -Example: Firefly, Amazon

 Helping to increase sales  Makes the producer smarter  The next step is using it for ‘tangible’ items when shopping

 Consumers now have more of a responsibility  “The new economy begins with technology and ends with trust,”  Alan Weber

 Do you trust consumers telling you what you want more than the producer? › Why or Why not? › Is this a good or bad thing?